Elevating Tiger Soju: A Promotional Merchandise Success
Brand: Tiger Soju
Description:
Facing the challenge of elevating brand distinctiveness in the competitive beverage industry, Tiger Soju sought out DTC World‘s expertise as their preferred partner for brand merchandising and regional fulfilment. This partnership gave birth to an innovative promotional campaign, showcasing custom-designed merchandise that not only resonated with consumers but also harmonised seamlessly with Tiger Soju’s branding.
Tiger Soju Infused Lager Colour Changing Glass
A marvel in drinkware, these glasses boast an interactive colour-changing feature, engaging users as they watch the glass transform once filled with cold liquid — an instant conversation starter.
Tiger Soju T-shirts
Fashion meets function with these high-quality, branded T-shirts, offering fans a wearable statement piece while providing on-foot brand awareness.
Tiger Soju Cooler Box
Designed for utility and style, these cooler boxes not only keep drinks perfectly chilled but also serve as a mobile advertisement for Tiger Soju’s refreshing innovation.
Tiger Soju Limited Edition Mini Glass Set
Perfect for gifting or collectibles, this glassware set extends the brand experience to homes and gatherings, reinforcing Tiger Soju’s presence across various consumer touchpoints.
Regional Fulfilment
At DTC World, we delivered an end-to-end solution — from sourcing, production, to logistics. Our in-house expertise ensured the harmonisation of Tiger Soju’s campaigns across multiple markets, namely Singapore, Malaysia, Vietnam, Indonesia and Cambodia.
The Results:
Consistent Brand Message
Uniform design across merchandise strengthened Tiger Soju’s brand identity across markets.
Strategic Market Penetration
Promotional items provided tangible touchpoints for engaging potential new customers.
Enhanced Brand Engagement
Custom merchandise created immersive experiences, leading to higher customer interaction.
DTC Services Used:
Sourcing, Production, Logistics, Regional Fulfilment
Conclusion:
We at DTC World believe that customised promotional merchandise is not just about placing a logo on a product; it’s an art form of representing brand ethos, creating lasting impressions, and forging deeper connections with your customers. Our showcase with Tiger Soju’s branded merchandise exemplifies just that — a perfect fusion of creativity, utility, and brand synergy.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
