Transforming Artistic Talent into Premium Retail Merchandise
Overview
The Art Faculty engaged DTC World to develop custom branded retail merchandise featuring original artwork created by artists on the autism spectrum. We adapted these unique designs onto premium J-hook foldable umbrellas with matching pouches. We ensured high-quality production that meets retail standards. These products not only showcase the talents of The Art Faculty artists but also provide them with meaningful opportunities for sustainable income.
Brand: The Art Faculty
Campaign: Retail Merchandise
Market: Singapore
Solutions:
High-Quality Production, Retail-Ready Merchandise Development
What We Delivered
End-to-End Custom Merchandise Expertise for Retail Success
The Art Faculty turned to DTC World for our proven ability to transform their creative concepts into high-quality, retail-ready merchandise.
DTC World supported The Art Faculty with end-to-end merchandise development. We recommended suitable product formats to adapting artwork for print, and ensured retail-quality production. We managed the full sourcing, design application, and finishing process, delivering umbrellas that were both durable and visually striking, ready for retail or gifting use.
This project reflects our ability to support brands and organizations with not only custom branded merchandise but also with strategic product development, design adaptation, and retail-standard production — all tailored to meet both creative and commercial goals.
Results
✅ Retail Success: Produced merchandise that meets high retail standards, enhancing the product appeal for gifting and personal use.
✅ Empowering Artists: Created a sustainable channel for artists to earn income through the sale of merchandise featuring their original work.
✅ Brand Credibility: Strengthened The Art Faculty’s brand positioning as a social enterprise offering high-quality, meaningful retail products.
Conclusion
Through this collaboration with The Art Faculty, DTC World demonstrated how high-quality custom branded merchandise can support both brand objectives and social causes. By focusing on quality craftsmanship and thoughtful product adaptation, we help bring creative visions to the market in a way that resonates with consumers — meaningfully and authentically.
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