Attract more Customers today using High-Value Gifts
In order to attract customers, marketers are also giving away High Value Premiums for their marketing promotions. This type of high-value gift promotions entices consumers to make purchases by offering gifts that are relatively pricier, and of higher perceived value, and of course, requires customers to spend more.
An example of high value premium promotion below, where customers are encouraged to buy across several brands under Nestle:
For higher value premium promotions, Gift Redemption has become a popular marketing concept for these promotional campaigns in recent years.
How does Gift Redemption works?
1) Consumers are informed via the promotional campaigns on the amount of purchase required in order to redeem the higher value gifts.
2) After purchase, consumers submit the proof of purchase for redemption.
3) Collection or Delivery of redemption gifts to consumers.
The Heineken Party Kit redemption promotion below is one of such promotions.
Benefits of Premium and Gift Redemption promotions
There is no restriction on the size of gifts. No packaging worries!
You can giveaway larger and higher value gifts such as luggage trolleys, just like the Mamonde luggage below.
Able to have unique and more variety of gifts for customers to select from!
And it is an Effective way for marketers to differentiate their brands from others.
However, it is challenging to get trade channels such as supermarkets to help with redemption process due to limited warehouse space and resources at the outlets.
Many brands’ marketers may also be clouded by some considerations:
- What if the high-value gift gets damaged at the retail / trade outlets? Whose liability will it be?
- Do I have to allocate a manpower at every retail outlet to manage this promotion? It is not cost-effective at all.
Solution: Gift Redemption Portal
By harnessing and embracing technology, DTC World has streamlined the promotion redemption process by building a Gift Redemption Portal.
One of our projects is the Heineken Cabin Trolley redemption promotion above. With an integrated one-stop DTC World redemption portal, customers are able to redeem the exclusive Heineken trolleys conveniently, yet relieving the marketers of the need to coordinate any logistics or administrative chores at all.
This enhanced digital infrastructure makes the redemption process for the Heineken marketing campaign hassle- free, resulting in higher take-up rates. Thus, a successful promotional campaign.
An effective marketing campaign not only boosts the sales and exposure of a brand, but also creates a seamless and rewarding purchase experience for our
increasingly sophisticated customers. Thus, getting a right partner to help with the execution of online redemption promotion is very important.
Marketers out there, there is no need to rack your brains over how to plan a high-value premium promotion for your brands.
Need ideas for premiums that will drive sales, and are attractive enough such that consumers are willing to do redemptions for them?
Contact DTC World today, and leave the task of coming up with high value redemption gift ideas to us!
