Adorable Sumikko Gurashi Bags for Unilever’s Ice Cream Gift-With-Purchase Promotion
Client: Unilever Singapore
Description:
DTC World partnered with Unilever Singapore to deliver an adorable and functional licensed merchandising solution for their ice cream promotion. Featuring Sumikko Gurashi ice cream-themed foldable bags, this campaign combined practicality with visual appeal to captivate customers and enhance brand visibility.
Creative and visually engaging Sumikko Gurashi ice cream-themed designs that resonated with Unilever’s target audience.
The campaign included two exclusive designs of Sumikko Gurashi foldable bags, branded with adorable ice cream motifs that perfectly aligned with Unilever’s ice cream products. These licensed character promotional gifts not only delighted consumers but also reinforced Unilever’s commitment to offering memorable and engaging promotions.
DTC World ensured precision manufacturing to deliver consistent, high-quality promotional items.
The bags were distributed as gifts with purchase at trade channels, encouraging customers to buy Unilever’s ice cream brands and receive the collectible, reusable bags.
DTC World managed the licensed merchandising project end-to-end, ensuring a smooth and seamless process for Unilever. The campaign was designed to boost sales of Unilever’s ice cream brands at trade channels by leveraging the popularity of licensed character merchandise. The Sumikko Gurashi foldable bags were offered as gifts with purchase, making them a perfect match for the ice cream promotion and elevating the overall consumer experience.
The Results:
Enhanced Consumer Engagement
The adorable Sumikko Gurashi designs attracted significant consumer attention and excitement, driving increased participation in the promotion.
Boosted Sales
The promotional campaign incentivized customers to purchase more Unilever ice cream products to collect the exclusive bags.
Licensed Merchandise Expertise
DTC World’s expertise in managing licensed merchandising ensured a seamless process, from liaising with the licensor to adhering to strict branding guidelines.
Strategic Brand Alignment
The ice cream-themed designs created a perfect synergy between Unilever’s ice cream products and the promotional items, enhancing brand recall and appeal.
DTC Services Used:
Design, Licensed Merchandising, Sourcing, Production, Logistics
Conclusion:
The Sumikko Gurashi Foldable Bag Campaign for Unilever Singapore is a testament to DTC World’s expertise in delivering customised promotional merchandise and managing licensed character merchandise. By combining creativity, functionality, and seamless execution, we helped Unilever achieve their marketing objectives of boosting sales, consumer engagement, and brand visibility.
Whether it’s gift with purchase promotions or licensed merchandising solutions, DTC World provides end-to-end services tailored to meet your branding and marketing goals.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
