Phuc Long Coffee & Tea: Custom Thermal Bottles For Summer Combo Promotions
Brand | Phuc Long Coffee & Tea |
Campaign | “Lô-Cồ Vibe” Summer Merchandise |
Market(s) | Vietnam |
Merchandise Type | Custom Insulated Thermal Bottles, Keychains |
DTC World’s Role | Merchandise design, production, quality control, delivery |
What We Delivered
DTC World Vietnam team produced custom thermal bottles and merchandise for Phuc Long Coffee & Tea as part of the brand’s summer promotional campaigns in Vietnam.
Our role covered production support and quality control across the merchandise designs, ensuring the custom merchandise matched the campaign’s visual direction and functional requirements.
The first release was an insulated bottle for Phuc Long’s “Lô-Cồ Vibe” summer collection, featuring a bold neon green and yellow design with a custom keychain accessory and launched as part of a promotional combo. The first drop sold out within days of launch, providing an early signal of strong customer demand for the merchandise.
Following strong demand, Phuc Long released two more thermal bottles, offering a refreshed look within the same campaign.
Custom Drinkware Designed As Lifestyle Merchandise
The three thermal bottles show how branded custom drinkware can move beyond simply placing a logo on an existing product.
By supporting production and quality control locally through DTC World Vietnam, the campaign merchandise could be developed for the requirements of the Vietnamese market and the planned Phuc Long rollout.
Partnering With DTC World
DTC World works with food and beverage, FMCG and lifestyle brands to develop campaign-led merchandise programmes that go beyond standard giveaways, turning everyday products into branded experiences that support launches, seasonal activations and retail growth.
Our capabilities cover end-to-end merchandise development, including custom drinkware, lifestyle accessories, gift-with-purchase and purchase-with-purchase items, licensed character merchandise, custom plush, as well as production management, quality control and regional fulfilment across multiple markets.
The Phuc Long project demonstrates how a familiar merchandise category such as a thermal bottle can be elevated into a campaign asset when product design, colour direction and real-world lifestyle usage are developed as part of a unified brand system.
Not Just Merch — Merch People Carry.
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