Guinness POSM LED Tray & Light Sign – Trade Channel Display Merchandise
| Brand | Guinness |
| Market(s) | Malaysia |
| Merchandise Type | Custom POSM / Promotional Merchandise – LED Tray & Light Sign |
| DTC World’s Role | Merchandise design & adaptation, production, fulfilment |
What We Delivered - Illuminated POSM for Trade Visibility
For Guinness’ presence in trade channels, DTC World developed customised POSM (Point-of-Sale Merchandise) pieces designed to enhance brand visibility directly at the point of interaction.
Illuminated merchandise formats were utilitsed in the custom POSM, drawing attention within bar and retail environments. The use of lighting elements allowed the brand to stand out in visually competitive spaces, particularly in low-light settings typical of on-trade locations.
Custom Merchandise Created
Custom LED Tray
A branded serving tray integrated with LED lighting, designed for use within bar environments. The tray functions as both a serving tool and a mobile branding surface, ensuring repeated visibility during customer interaction moments.
Custom Light Sign
Illuminated signage featuring Guinness branding, designed for placement at key visibility points within trade outlets. The light sign reinforces brand presence.
Partnering With DTC World
This project demonstrates DTC World’s capability in developing custom promotional merchandise for trade environments, where functionality and brand visibility must work together.
From concept adaptation to production execution, the focus remains on delivering merchandise that integrates seamlessly into real-world usage while maintaining strong brand presence.
Not Just Merch – Merch That Works
Looking For Custom POSM Solutions?
We are more than thrilled to guide you through the process of picking the perfect fit.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
