APAC IP Licensing Trends — April 2026
Introduction
Explore some of the key IP licensing and collectible merchandise trends shaping campaigns across APAC this month — from cross-category collaborations to the rise of phygital experiences, and upcoming opportunities brands can start planning for.
Campaign Spotlight
Disney x F1 x Miniso Collaboration
In March 2026, a Disney x F1 x Miniso collaboration was announced. A multi-year partnership between Disney and Formula 1 aimed at capturing the “Gen Z” and “Gen Alpha” demographics live across the APAC region, specifically timed with the start of the F1 season.
Blind-box vinyl figurines, racing-suited plush toys, key chains, drinkware, patterned socks, and statement caps are some of the merch offered.
Miniso’s use of blind boxes for F1 characters taps into the massive collectible culture in SEA, driving repeat purchases.
F1’s data shows that 40% of their Instagram followers are under 25, and 4 million children (ages 8–12) now follow the sport. This collab bridges the gap between “Sports” and “Toy/Lifestyle” retail and taps into Southeast Asia’s growing collectible culture.
Why it matters
This collaboration shows how brands can combine sports, entertainment IP, and collectible formats to drive stronger engagement and repeat purchase behaviour, especially among younger audiences in APAC.
What brands can take away
Look beyond single-category campaigns. Combining IP, lifestyle retail, and collectible mechanics like blind boxes can significantly increase campaign stickiness and consumer excitement.
Trend Insights
The Rise of Phygital IP Campaigns
The Minecraft Experience: Asia Debut at Mandai Wildlife Reserve (April 24 – September 13, 2026) sets the “Gold Standard” for phygital attractions, bridging digital ecosystems with physical experiences.
This follows the sell-out success of the 2025 Minecraft Movie McDonald’s campaign, which linked physical figurines to in-game rewards.
Engaging audiences now requires creating seamless, value-driven connections between the tangible world and the virtual gaming space.
Why it matters
IP campaigns are evolving beyond physical merchandise into connected ecosystems that combine physical, digital, and experiential touchpoints.
What brands can take away
Merchandise should not just be a standalone item. It can act as a gateway into digital content, gamification, and community engagement.
IP Opportunity Calendar
Angry Birds (The Angry Birds Movie 3)
Release date: Dec 23, 2026
Campaign Opportunities
- Collectible figurines / Hipper blind box series
- Children’s meal promotions coupled with cutlery sets
- Scannable codes to unlock Angry Birds in-game content, chat stickers, HD wallpapers
Why it matters
Movie releases create strong campaign windows for mass-market engagement, especially in family and QSR (Quick Service Restaurant) channels.
What brands can take away
Plan campaigns early around IP release calendars to maximise relevance and participation.
BT21 (BTS World Tour Concert 2026)
Malaysia – Dec 12 & 13 ; Singapore – Dec 17 – 22, 2026
9th Anniversary – Sep 26, 2026
Campaign Opportunities
- Collectible figurines / Hipper blind box series
- Scannable codes to unlock chat stickers, GIFs, HD wallpapers
- Chance to win tickets to BTS World Tour 2026/27
Why it matters
Major entertainment moments like concerts create strong emotional engagement, making them ideal anchors for collectible-led campaigns.
What brands can take away
Tie merchandise to real-world events and fan moments to increase perceived value and urgency.
Ready to Bring IP Magic to Your Campaign?
Leverage our expertise in IP licensing and collectible merchandise.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
