Vinda x My Melody & Kuromi Gift With Purchase Promotion – Luggage & Foldable Bags

Brand	Vinda
Campaign	Vinda x My Melody & Kuromi Licensed Merchandise Promotion
Market(s)	Singapore
Merchandise Type	Gift with Purchase (GWP) promotional merchandise
DTC World’s Role	Licensed merchandise production, manufacturing coordination, quality control

What We Delivered - Licensed Merchandise for Gift With Purchase Promotions

Vinda launched a gift with purchase promotion in Singapore featuring the popular Sanrio characters My Melody and Kuromi. Character collaborations are frequently used in consumer promotions because they introduce familiarity and collectability into everyday products.

DTC World supported the campaign by producing the licensed character-themed luggage and foldable shopping bags, ensuring the merchandise met the artwork specifications and quality standards required for character-based merchandise.

Custom Merchandise Created

My Melody & Kuromi Luggage

The promotion included My Melody and Kuromi themed luggage, produced as licensed character merchandise for the campaign. The luggage featured official character artwork developed in accordance with Sanrio’s licensing guidelines.

My Melody & Kuromi Foldable Bags

The campaign also featured My Melody and Kuromi foldable shopping bags, produced as licensed character merchandise for the promotion.

The reusable bags were packaged in blind bag format, where customers receive one of four possible character designs at random.

Partnering With DTC World

Consumer promotions often combine licensed characters with practical merchandise formats to create items that customers are motivated to collect and use.

By coordinating the production of licensed merchandise while meeting the required quality and artwork standards, DTC World supported the execution of the campaign promotion.

Not Just Merch – Merch That Makes Promotions Collectible.