Adorable Dettol x Quby Licensed Character Merchandise to Boost Brand Engagement
Brand: Dettol (Reckitt Benckiser Malaysia)
Description:
DTC World collaborated with Dettol Malaysia to produce an exciting range of Quby-themed merchandise, designed to align with Dettol’s brand values and products. The campaign leveraged the adorable Quby character, whose playful appeal was a perfect match to engage and resonate with Dettol’s consumers.
The exclusive merchandise line featured:
(left image: Shopee Malaysia)
Dettol Quby Tumbler with Quby Straw Icon: A fun and practical tumbler with the character icon, designed to appeal to consumers of all ages.
(left image: Shopee Malaysia)
Quby Foldable Trolley: A lightweight, functional trolley that emphasises convenience and portability for everyday use.
(left image: Shopee Malaysia)
Dettol Quby Canvas Bags: Stylish and eco-friendly tote bags, promoting sustainability while spreading brand awareness.
Dettol Quby Duffle Bag: Spacious and durable, ideal for active consumers who need practical solutions for their lifestyle.
(left image: Shopee Malaysia)
Dettol Quby Foldable Umbrella: Compact and easy to carry, perfect for unexpected weather changes, making it a daily essential.
These unique licensed character merchandise items became the focal point of Dettol’s promotional campaigns and roadshows, offering consumers highly desirable and collectible items. By strategically adapting Quby’s playful charm to the Dettol brand, we ensured that the merchandise captured the attention of consumers and created excitement around the campaign.
DTC World provided a complete, end-to-end solution for the campaign, focusing on customised licensed character merchandise for promotional purposes. We tailoured the Quby character elements to align with Dettol’s branding and campaign objectives.
The Results:
Social Media Buzz
The adorable Quby-themed merchandise generated significant attention and engagement on social media, with consumers sharing their purchases and experiences.
Collectible Appeal
The limited-edition merchandise became sought-after collectibles, encouraging consumers to participate in promotions and increasing product purchases.
Enhanced Brand Visibility
The merchandise helped increase brand visibility at roadshows and events, creating memorable touchpoints with the target audience.
Boosted Sales Performance
The campaign successfully boosted Dettol’s product sales, driven by consumer excitement and the desire to collect the merchandise.
DTC Services Used:
Design, Licensed Merchandising, Sourcing, Production, Logistics
Conclusion:
This collaboration between DTC World and Dettol Malaysia demonstrates how customised licensed character merchandise can drive consumer engagement and brand awareness. The campaign’s success highlights DTC World’s ability to integrate licensed characters seamlessly with a brand, turning promotional merchandise into highly desirable collectibles.
With end-to-end solutions covering design, production, and logistics, DTC World ensures that every project aligns with clients’ objectives and resonates with their audience. This Quby-themed campaign exemplifies how playful and functional merchandise can create buzz, engage customers, and drive sales growth for a brand.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
