Spicing Up Brand Engagement: The Knorr x Quby Ceramic Bowl Campaign
Brand: Knorr (Unilever)
Description:
In an innovative collaboration, DTC World partnered with Knorr to create the Limited Edition Knorr x Quby Ceramic Bowls, a set of uniquely designed ceramic bowls with handles that perfectly marries functionality with playful aesthetics. Featured in vibrant orange and green colors, these bowls carry bespoke Quby character prints, aligning seamlessly with Knorr’s brand identity and values. This campaign was rolled out in Singapore and Malaysia, rewarding customers with a piece of this exclusive collection upon the purchase of Knorr products.
Gift-with-Purchase promotion at Malaysia Aeon: free gift of Knorr x Quby Ceramic Bowl with purchase of Knorr products. Image: MY AEON BIG
The promotion was timed to leverage seasonal shopping peaks, making these bowls sought-after collectibles and driving purchases across both supermarkets and online groceries. Not just a gift, but a strategic tool to enhance Knorr’s market presence.
Display of Knorr products and free gifts of Knorr x Quby Ceramic Bowls at FairPrice supermarket in Singapore; gift-with-purchase promotion with purchase of Knorr products.
Each ceramic bowl stands out with its custom-printed Quby characters and color-themed handles, ensuring it’s not just another generic promotional product but a desirable collectible that consumers actively want to acquire.
Positive reviews and feedback for this Limited Edition Knorr x Quby Ceramic Bowls promotion on Lazada SG. image: Lazada SG
The Results:
High Social Media Engagement
The appealing design and association with the beloved Quby character drove significant attention and discussion on platforms like Instagram and Facebook.
Elevated Consumer Satisfaction
Shoppers showed great enthusiasm in collecting the bowls, evident from positive feedback and eagerness in participation.
Boosted Sales Figures
The campaign directly contributed to increased sales figures for Knorr products.
Strengthened Brand Loyalty
Consumers’ emotional engagement with the brand heightened, demonstrated through repeat purchases and positive brand association.
DTC Services Used:
Design, Licensed Merchandising, Sourcing, Production, Logistics
Conclusion:
The Knorr x Quby Ceramic Bowl campaign is a testament to how creative licensed character merchandise can deeply engage customers, elevate brand perception, and drive sales. DTC World’s comprehensive services from design to fulfillment ensured the campaign’s success, highlighting our ability to turn a simple promotional gift into a powerful marketing tool. Engaging, memorable, and highly effective, this campaign leverages DTC World’s strengths to set new benchmarks in branded and licensed character merchandise solutions.
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