Wyeth S-26 Gold Progress Flash Card Reader Set Designed For Early Learning
Brand | Wyeth S-26 Gold Progress |
Campaign | Exclusive On-Pack Educational Gift Promotion |
Market(s) | Malaysia |
Merchandise Type | Interactive Flash Card Reader, Educational Flash Cards and Storybook |
DTC World’s Role | Retail proposal, campaign merchandise concept, content development, design, production and quality control |
What We Delivered
Wyeth S-26 Gold Progress introduced an exclusive educational flash card reader set as an on-pack promotion at 99 Speedmart stores in Malaysia.
DTC World’s team developed the merchandise concept from the ground up. This included the flash card reader device concept, visual direction, characters, flash card content, storybook content and the presentation of the complete educational set.
The team also prepared the gift-with-purchase campaign merchandise proposal for 99 Speedmart, helping connect the gift concept with the retailer-exclusive on-pack promotion.
DTC World subsequently managed production and quality control, taking the merchandise from the initial proposal and creative concept through to the finished retail-ready sets.
Custom Flash Card Reader Set Created for Wyeth S-26 Gold Progress
The promotional set, presented in the campaign as a “Tiny Talker”, combined an interactive flash card reader with a collection of educational cards and a specially developed storybook.
As a promotional gift idea for children, the flash card reader set offered an educational and fun experience suitable for young kids.
Designed From Concept to Production by DTC World
Designed in-house from concept, DTC World led the complete merchandise development process for the project.
Our design team developed the characters and visual direction, planned the content structure for the flash cards and created the accompanying storybook. The team then adapted the concept into a practical set that could be manufactured, packed and deployed through the retail channel.
Partnering With DTC World
The Wyeth S-26 Gold Progress flash card reader set demonstrates how merchandise can be developed as a complete campaign experience, with the product format, content and retail mechanic considered together from the beginning.
DTC World works with brands to develop custom campaign merchandise from the first proposal through to production and retail deployment.
Our capabilities include merchandise concept development, original character creation, educational content, custom electronics, printed materials, packaging, gift-with-purchase campaigns, licensed IP merchandise, custom plush, POSM, PR kits, quality control and regional fulfilment.
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