Transform Playtime into Brand Time: The Nutifood GrowPLUS+ Promotional Triumph
Client: Nutifood Vietnam
Description:
In a strategic collaboration aimed at capturing the essence of joy and adventure in every child’s daily routines, DTC World rose to the occasion with Nutifood Vietnam to launch an enchanting collection of promotional merchandise. This project was not just about products but about crafting memories and experiences that resonate with the vibrant world of children.
Nutifood GrowPLUS+ sought to reinforce its market position as a beloved nutritional brand for children. The objective was to develop promotional gifts that would not only captivate the young audience but also weave the Nutifood brand into their everyday adventures.
We transcended traditional promotional items by creating a line of Nutifood Grow Plus backpacks, helmets, and scooters that were not only functional but enchanting to children.
(image source: Nutifood)
Every piece of the merchandise collection was meticulously designed to embody Nutifood’s branding and iconic imagery. The use of vibrant colours, playful graphics, and child-friendly designs ensured that each item was not just a product but a companion in every child’s growth and explorations. The product line was conceptualised to spark curiosity, encourage outdoor play, and reinforce the healthy, vibrant ethos of the Nutifood brand.
The Results:
Increased Brand Engagement
The branded promotional merchandise significantly captured the interest and hearts of both children and parents, reinforcing Nutifood’s image as a nurturing and joy-bringing brand.
Heightened Brand Loyalty
The delight of receiving a practical yet fun gift led to an increase in customer loyalty.
Market Expansion
By appealing directly to children—and by extension, their parents—the campaign not only solidified the existing customer base but also attracted new segments looking for engaging and reputable nutritional solutions for their children.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
DTC World‘s venture with Nutifood Vietnam exemplifies how custom-designed promotional merchandise can transcend being mere products to become catalysts of joy, adventure, and brand affinity amongst the youngest of consumers. By tapping into the heart of childhood wonder, Nutifood and DTC World crafted not just a promotional campaign, but a gateway to memorable childhood experiences tinged with growth, health, and happiness.
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