Tiger Beer Malaysia – Chinese New Year 2025 Promotional Merchandise
Brand: Tiger Beer Malaysia
Description:
For Chinese New Year 2025, Tiger Beer Malaysia launched the Together We Roar campaign to celebrate the spirit of community and festivity. As part of this exciting campaign, DTC World, a leading promotional merchandise supplier in Malaysia, collaborated to produce custom promotional gifts aimed at boosting brand engagement and driving consumer excitement during the festive season.
Understanding the cultural significance of Chinese New Year gatherings, the campaign featured exclusive branded merchandise designed to enhance the entertainment experience at festive gatherings. These unique promotional gifts included:
Tiger-branded Automatic Card Dealer – A sleek and modern card shuffler that enhances the card-playing experience, making it more seamless and enjoyable.
Tiger Premium Playing Cards – A beautifully crafted deck of playing cards, designed with premium quality and Tiger Beer’s festive branding, making it a collector’s item.
Tiger Balut Set – A special customized Balut game set, allowing friends and family to enjoy this classic dice game while celebrating Chinese New Year with Tiger Beer.
These Chinese New Year promotional merchandise items were distributed through a gift-with-purchase campaigns at coffee shops, food courts, and supermarkets, where consumers who purchased Heineken and Tiger Beer products had a chance to win these exclusive festive gifts.
The Results:
Boosted festive consumer engagement
The exclusive and collectible gifts elevated brand excitement, encouraging more participation in the campaign.
Increased in-store purchases
The appealing gift-with-purchase concept incentivized consumers to purchase Heineken and Tiger Beer products, leading to a significant sales uplift.
Enhanced brand affinity and cultural relevance
By integrating custom promotional gifts that align with Chinese New Year traditions, Tiger Beer successfully strengthened its brand connection with consumers.
Created a lasting brand impression
These high-quality promotional merchandise items extended brand recall, as they were used beyond the campaign period in family and social settings.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
This campaign demonstrated how strategic promotional merchandise can drive consumer engagement, boost sales, and enhance brand recall. With DTC World’s expertise in design, sourcing, production, and logistics, we successfully delivered branded merchandise that aligned with the Together We Roar campaign’s goal of fostering festive unity and celebration.
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