In today’s fierce competitive landscape, it’s a constant struggle to attract and retain customers. Is your bar or restaurant attracting and bringing in customers? Are the promotions increasing the average order value in your F&B establishment? Are you being noticed? Even the best food and drinks might go unnoticed if you’re notserving them right.
One of the many POSM projects we have worked on for Indonesia’s most popular lager brand, BINTANG Beer in Timor Leste, we have assisted in furnishing the brand’s marketing efforts with a series of eye-catching bar amenities and serving POSM items to amplify its reach and brand visibility.
eye-catching bar amenitiesBINTANG BeerGood marketing supercharges your reach, enabling you to connect with your customers — building lasting, meaningful connections in the long run. Starting from the bar counter (hotspot) all the way to the tables, we have incorporated Bintang’s identity into aesthetically pleasing merchandise, through eye-popping designs and colour combinations.
Ideal for smooth surfaces, the Bintang bar mat has a modern, elegant and minimalist design that creates a cool and stylish mood. Not only will the bar mat not fade over time, but you can rest assured it will remain strong and durable — much thanks to the high-grade rubber material. A striking red ice bucket that is both handy and sturdy, perfect for beer bottles and cans — making sure your customers are served with perfectly chilled beer! An attractive beer tower is yet another significant element that influences your customers’ drinking experience. A fun and interactive way to enjoy a frothy drink with friends, branded beer towers are highly customisable to complement all your seasonal drink promotions. Being the focal point at any pub or other F&B establishment, this effective POSM tool can draw your customers in with its multiple branding locations — e.g. the base, tap handle, tube and lid.
Branded beer towers
At the end of the day, it’s all about pairing up your marketing strategy with high-quality and eye-catching POSM to stimulate and excite your target audiences’ senses. At DTC World, we have the expertise and product knowledge to perfect the design of your marketing merchandise or POSM materials to match your unique brand identity — ultimately, finding something that works well together with your branding.
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Looking to simplify your marketing needs?
Whatever you want to ship, and wherever it needs to go, DTC World has the fulfillment infrastructure and support to make it happen.
Reach out to us today to find out our cost-effective and trouble-free mechanism to manage your organisation’s marketing materials and promotional premiums — across markets, across the globe.
DTC Services Used:
Designing, Sourcing, Logistics, Production and Delivery
Need help to find the right POSM display and retail solutions for your business?
We are more than thrilled to guide you through the process of picking the perfect fit. Scale your business with us today.
Brands are the ‘personality’ of a business, whether the business is a consumer good like a carbonated beverage or a professional service like marketing. You always want to inject befitting imagery, emotion and associations to your brand — allowing customers to ‘connect’ with your brand in an impactful way.
Like this series of head-turning trade marketing and POSM merchandise which DTC World has designed and sourced for our client, SP Lager — Papua New Guinea’s most iconic beer brand is able to maximise its brand visibility, presenting its products and services to the patrons in an attractive way. The bright and vibrant colour combination of yellow and green is seen across a range of promotional merchandise that includes SP Lager Polo T-shirt, promotional dry-fit trucker cap (or mesh cap), customised ice bucket, branded beer tower, custom promotional beer serving tray, bottle cooler, personalised tent card holder, among others.
Polo T-shirtdry-fit trucker cap
ice bucketBranded beer tower
As the saying goes, “There is no second chance for a first impression.” When it comes to marketing, you want to maximise the effectiveness of your promotional merchandise and POSM displays, making sure you grab your customers’ attention — may it be at social events, corporate dinners, F&B establishments and other key locations. Good brand awareness is vital for the health of any business. The design of your logo, the colours and fonts used, and even the quality of the manufacturing that goes into the merchandise reflect strongly on your brand.
Being top of mind is extremely important in this competitive industry. Understand the needs of your customers — by constantly creating and offering them something special; something that gets them talking about your brand because they feel connected.
DTC Services Used:
Designing, Sourcing, Logistics, Production and Delivery
Need help to find the right promotional solutions to enhance your trade visibility?
We are more than thrilled to guide you through the process of picking the perfect fit. Scale your business with us today.
Point-of-sale materials (POSM) are a crucial part of any alcoholic brand’s on-trade channels’ inventory. Our DTC World Team has developed a range of stylish POSM for our client’s beer brand: KIRIN ICHIBAN. These POSM are made with high quality materials and construction, appealing to existing consumers while attracting potential customers at the same time!
KIRIN 3L Beer Tower
KIRIN 3L Beer Tower
The coolest way to promote your beer is with a branded tower. This KIRIN 3L Beer Toweris a great way to remind customers about the KIRIN ICHIBAN brand at bars, clubs, food and beverage outlets. Its sleek design and durable construction will ensure years of service for the advertising campaigns. Plus, its 3-litre capacity makes it perfect for large volume orders.
KIRIN ICHIBAN Pitcher
KIRIN ICHIBAN Pitcher
Beer Jugs that make serving Kirin beer at on-trade channels a breeze. With its sleek design, each jug is perfect for any size group looking to unwind with a pint or two over a casual catch up.
KIRIN ICHIBAN Coasters
KIRIN ICHIBAN Coasters
Coasters in Kirin’s brand colours. Adorned with the brand’s logo, these coasters are sure to make the Kirin beer look classy! Use them during serving at trade channels, bars and restaurants and see people’s attention get diverted towards the brand. A branding that is so easy to spot!
KIRIN ICHIBAN Colour Changing Glass
KIRIN ICHIBAN Colour Changing Glass
All one has to do is pour some cold Kirin beer into the colour-changing glass, and watch the designs appear in different colours on its surface. Custom-made packaging boxes are also designed for these glasses, making them into collectible Kirin beer merchandise for Kirin consumers.
KIRIN ICHIBAN Light Box Signage
KIRIN ICHIBAN Light Box Signage
Light Box Signage is a highly worthy trade visibility merchandise that allows your brand to be seen easily, leaving an impression on customers. Made of high-quality material, the sign displays your logo and other information clearly and efficiently. Perfect for indoor or outdoor use, this piece will surely boost exposure for the brand.
The need for POSM merchandise is becoming increasingly apparent, especially for alcoholic brands.
Full range of quality merchandise exclusively designed for Edelweiss beer, to be used at bars and F&B establishments. These trade channels point-of-sale merchandise includes beer trays, beer towers, coasters, beer glasses, bottle openers and bar mats, all displaying the Edelweiss brand name vividly, reminding consumers of the brand constantly.
The merchandise is made with great attention to detail and features the latest trends in design, so that bar patrons can enjoy a top-quality beverage while feeling stylish.
The beer tower is perfect for any establishment, and if you have a food and beverage outlet or bar, this is the perfect addition to your table. Your customers will love the design, which looks great in restaurants and bars, and will help you get noticed in a crowded market.
Our professional team at DTC World developed this custom Erdinger Beer Tower with Wooden Base for our client. We worked with different suppliers to create this great POSM merchandise for the Erdinger Beer, ensuring only quality merchandise has been delivered to our clients.
Looking to create visibility items such as beer tray, signboard lightboxes, glassware, uniforms etc… to promote your brand at trade channels and outlets?
Contact DTC World today to find out how we can help you to achieve this!
