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In the joyous season of Christmas 2023, Thomson Plaza spearheaded a remarkable promotional initiative designed to infuse festive cheer and heighten customer interaction. DTC World supplied Thomson Plaza with bespoke merchandise for this promotion: Penguin cuddly toys, available in two sizes.
Promoted Brand Visibility: Every cuddly penguin served not just as a toy but as a lasting brand ambassador for Thomson Plaza.
The penguins featured the Thomson Plaza logo, instantly recognizable and a constant reminder of the joyful Christmas shopping experience. Additionally, the hidden blanket inside the larger penguin added an unexpected layer of delight, making the toy a cherished keepsake.Â
(image source:Thomson Plaza)
The penguins featured the Thomson Plaza logo, instantly recognizable and a constant reminder of the joyful Christmas shopping experience. Additionally, the hidden blanket inside the larger penguin added an unexpected layer of delight, making the toy a cherished keepsake.Â
2-in-1 Pengiun Plushie cum Blanket. Click here to check out similar products.Â
The campaign turned shopping into a playful and engaging experience, capturing the hearts of customers.
Encouraged by the chance to win a unique toy, visitors flocked to the mall, significantly increasing foot traffic.
Shoppers were motivated to reach the expenditure thresholds to participate in the claw machine game, driving up sales.
Design, Sourcing, Production, Logistics
DTC World’s collaboration with Thomson Plaza for their 2023 Christmas campaign demonstrates the impactful fusion of creativity, branding, and customer engagement through customised promotional merchandise. The success of the penguin cuddly toys underscores our expertise in leveraging seasonal festivities to craft memorable brand experiences that resonate well with the target audience, drive footfall, and stimulate spending. This case study illustrates how thoughtful merchandise can transform shopping into memorable brand engagement, making DTC World your go-to partner for promotional success.
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For companies looking to capture the hearts of their customers, nothing says “engagement” like a cuddly, customised plushie. Our clients, ranging from tech companies like Zebra Technologies to consumer products giant Unilever, know the value of having a mascot or icon that not only embodies the brand but also offers a tangible touchpoint for customers. One of DTC World’s services took the challenge of transforming corporate symbols and special event themes into bespoke plushie designs, giving a soft and huggable dimension to their marketing efforts.Â
Embracing Tradition with Innovation: Custom Zebra plushie, donned in traditional Hanbok, celebrates cultural heritage for Zebra Technologies in South Korea.Â
Bread Toast plushies for Unilever Malaysia, crafting a delightful connection with every hug.
The Tenable One cloud-shaped plushie, offering comfort and a playful reminder of cybersecurity vigilance, supplied to Sydney.
We specialise in turning an organisation’s iconic logos and mascots into custom-shaped, themed, and designed plushies. Our unique ability to capture the essence of a brand in plush form is coupled with our expertise in meeting the specific requirements and themes of various events. Whether it’s the cloud motif for Tenable One’s cybersecurity excellence, the traditional Hanbok for Zebra Technologies, we ensure each plushie is an exclusive representation of the client’s brand identity.
Unlike common promotional items, custom plushies offer a novel and memorable way to market a brand, ensuring it stands out from the competition.
Custom plushies embody the client’s brand in a tangible form, fostering a deeper emotional connection with customers.
These unique, physical representations of the brand serve as constant reminders of the customer’s experience with the brand, significantly boosting loyalty.
Each plushie is a soft symbol of the company’s values, mission, and aesthetic, providing customers and employees alike with a meaningful embodiment of the brand.Â
Design, Sourcing, Production, Logistics
Our capability to efficiently navigate regional fulfillment requirements ensures that promotional merchandise such as these customised plushies reach their intended destinations effectively, making us an ideal partner for global campaigns.
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By partnering with us for your custom, brand-specific plushie needs, your organisation can look forward to creating lasting impressions that resonate with customers and celebrate your unique brand identity, all while enjoying the simplicity and reliability of comprehensive service from conception to delivery.Â
Let us guide you through the process of picking the perfect fit.
Scale your business with us today.