Client: VINDA Malaysia
Description:
To enhance brand engagement and increase sales during the festive Ramadan season, Vinda Malaysia collaborated with DTC World to create an exclusive Gift with Purchase (GWP) promotion. As part of Shopee’s Ramadan Bersama campaign in 2025, customers received limited-edition Raya-themed Tiffin Carriers and Canvas Bags with the purchase of selected Vinda brands, including Drypers, Vinda tissues, and Libresse products.
(left image: Shopee Malaysia)
The custom-designed Tiffin Carrier not only served as a functional food storage item but also resonated with the Malaysian cultural tradition of sharing meals during Ramadan. The Raya Canvas Bag, featuring an elegant festive design and the Vinda label tag, provided customers with a reusable and eco-friendly shopping solution, aligning with sustainable gifting trends.
By offering these beautifully crafted free gifts via popular e-commerce platforms such as Shopee and Lazada, Vinda Malaysia successfully enhanced brand loyalty, drove online sales, and provided customers with practical, culturally relevant rewards. With more consumers shifting towards online shopping, running a gift with purchase campaign on digital marketplaces is an effective way to boost brand visibility and attract more buyers.
The Results:
Boosted Sales and Online Engagement
The exclusive gift with purchase strategy encouraged higher spending on Drypers, Vinda, and Libresse products while leveraging online shopping platforms to reach a wider audience and drive more online purchases.
Enhanced Brand Recognition
Custom branding on the Raya Tiffin Carrier and Canvas Bag kept Vinda’s brands top-of-mind for consumers.
Festive and Cultural Relevance
The thoughtful customized Raya designs resonated deeply with consumers during the Ramadan season, making the gifts highly desirable.
Sustainable and Practical Appeal
The reusable nature of the Tiffin Carrier and Canvas Bag promoted eco-friendly habits, which aligns with modern consumer preferences.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
A gift with purchase is a proven marketing strategy that helps brands boost sales, improve customer retention, and elevate brand engagement. The success of Vinda Malaysia’s Ramadan promotional campaign demonstrates how custom promotional merchandise can create a lasting impression while offering functional and meaningful value to consumers.
With the rapid growth of online shopping trends, e-commerce platforms like Shopee and Lazada provide an excellent avenue for brands to increase visibility and drive conversions through strategic promotional merchandise campaigns.
At DTC World, we specialize in designing and producing customized promotional merchandise that aligns with your brand objectives and marketing goals. Whether it’s for seasonal promotions, brand activations, or trade marketing campaigns, we provide end-to-end solutions, ensuring high-quality, creative, and cost-effective gifts that drive maximum impact.
📩 Looking for a reliable promotional product supplier in Malaysia or Singapore? Contact DTC World today to create a branded promotional gift campaign that stands out!
Are you working on a similar campaign or project?
But feeling stuck, not sure what type of promotional or corporate gift to go for?
