Customised Gift with Purchase Merchandise for Brand Campaigns
Overview
Sapporo Premium Beer partnered with DTC World to develop a series of custom promotional gifts for Singapore, used in gift-with-purchase (GWP) campaigns. From design to fulfilment, we delivered premium, brand-aligned merchandise that elevated the campaign experience and supported retail promotions.
Brand: Sapporo Beer
Campaign: Promotional GWP Merchandise
Markets: Singapore
Solutions: Custom Merchandising, Sourcing & Production, Fulfilment
What We Delivered
Premium Gift with Purchase Items that Reflect Brand Identity
DTC World developed a refined set of custom promotional gifts that align with Sapporo’s premium brand image and serve as ideal gift-with-purchase incentives:
Sapporo Bottle Opener with Gift Box
A unique, collectible bottle opener inspired by Japanese craftsmanship, presented in a sleek gift box — perfect as a high-impact gift with purchase.
Custom Sapporo Socks
Comfortable, stylish, and branded with subtle elegance — great as a giveaway or bundled gift.
Sapporo Stainless Steel Mug
Premium-grade with elegant gold hot-stamped branding — ideal for use in-store or as a GWP item.
Each product was designed to be both functional and desirable, encouraging consumers to engage with the brand and rewarding purchases in an unforgettable way.
Results
✅ Reinforced Sapporo’s premium positioning through elegant promotional gifts.
✅ Boosted campaign sales conversion with appealing gift-with-purchase incentives
✅ Increased consumer engagement through creative, brand-aligned merchandise
✅ Supported both retail and trade activation strategies in Singapore
Conclusion
Premium promotional gifts play a powerful role in elevating brand presence, especially when used as part of a gift-with-purchase strategy. For Sapporo, DTC World delivered a solution that combined thoughtful design, brand storytelling, and seamless execution — giving marketers the tools to drive visibility, loyalty, and sales through creative merchandise.
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