ZUS Coffee Malaysia GWP Campaign – Customised Canvas Tote Bag for Ngupi Launch

A Practical GWP with Purpose: Canvas Bags That Brew Buzz

Client	ZUS Coffee Malaysia
Campaign	ZUS Ngupi Canvas Tote Bag GWP Promo and ZUS Online Shop Brand Merchadise
Market(s)	Malaysia
Merchandise Type	Canvas Tote Bags
DTC World’s Role	Product Design, Customization, Sourcing, Production, Fulfilment

Campaign Objective

With the launch of its new Ngupi coffee sachet packs, ZUS Coffee faced a common challenge for beverage brands — how to create urgency, drive trial, and stand out in a crowded retail and e-commerce space. The marketing team needed a promotional gift that would not only boost sales across channels but also reinforce ZUS’s brand identity of style and convenience, all while delivering tangible value to customers.

What We Delivered

DTC World worked closely with ZUS Coffee to design a customised canvas tote bag that blended practicality with the brand’s modern, lifestyle-focused image. Made from durable fabric, the tote was designed to handle daily use while showcasing ZUS’s signature branding in a bold, eye-catching print.

This versatile gift was compact enough for easy distribution in-store and through e-commerce orders, yet spacious enough for everyday errands — making it a perfect fit for customers’ routines. By aligning the design with ZUS’s brand values of style and convenience, the canvas bag became more than just a giveaway — it became a functional brand touchpoint in consumers’ daily lives.

Why It Worked – Impact & Outcomes

The customised canvas tote bag ticked every box for an effective gift with purchase — stylish, functional, and brand-aligned. Its high utility made it a desirable freebie, creating a strong purchase trigger both online and in-store. The exclusive, time-limited offer encouraged quicker purchase decisions, while the bag’s reusable nature kept ZUS Coffee visible in customers’ daily lives long after the campaign ended.

For marketers, the impact was clear: increased sales velocity during the campaign period, stronger brand recall through repeated product use, and an uplift in customer engagement across retail and e-commerce channels. By pairing a premium-feel gift with a new product launch, ZUS maximised both immediate revenue and long-term brand presence.

Partnering With DTC World

From concept to fulfilment, DTC World helps brands like ZUS Coffee turn simple merchandise into strategic brand touchpoints. With expertise in sourcing, production, and fulfillment, we ensure that each item delivered not only meets expectations but elevates the brand experience.