Tiger Beer Mahjong Set

Brand: Tiger Beer

Description:

Created as premium CNY campaign merchandise, this customised mahjong set was designed to bring TIGER Beer’s bold brand identity into a familiar Lunar New Year tradition.

The set features a refined leather carrying case embossed with prominent TIGER Beer branding, together with mahjong tiles individually engraved with branded details. Every element was developed to give the gift a cohesive and premium appearance, from the outer presentation to the playing pieces inside.

Combining festive relevance with practical use, the mahjong set was created as a memorable gift for mahjong enthusiasts, trade partners and loyal TIGER Beer supporters. It offered recipients something they could enjoy with family and friends during Chinese New Year, while keeping the brand visible throughout the celebration.

DTC Support: Design, Sourcing, Production, Logistics.

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