Tiger Beer Chinese New Year 2026 Mahjong & Poker Sets – Festive Campaign Merchandise for Malaysia
Brand | Tiger Beer |
Campaign | Chinese New Year 2026 Festive Promotions |
Market(s) | Malaysia (West & East Malaysia) |
Merchandise Type | Custom Mahjong Set, Custom Poker Set |
DTC World’s Role | Custom merchandise development, production coordination and campaign-ready delivery |
What We Delivered - Premium Collectibles for a Nationwide Festive Campaign
For Chinese New Year 2026, Tiger Beer Malaysia launched a nationwide festive campaign anchored in cultural relevance, social connection and collectability. The activation required physical merchandise that could function both as a meaningful festive reward and as a strong extension of the brand’s seasonal positioning.
DTC World was engaged to develop and execute custom festive campaign merchandise that would resonate with consumers during the CNY period, while remaining practical for large-scale retail and on-trade redemption environments.
Custom Merchandise Created
Tiger Mahjong Set
The Tiger Mahjong Set was developed as a culturally grounded festive collectible, aligning closely with Chinese New Year traditions and social gameplay.
Tiger x ATMOS Poker Set
The Tiger x ATMOS Poker Set introduced a modern counterpoint to the traditional mahjong set, appealing to younger adult audiences and social game settings.
DTC World managed the production process, including material approval and finishing standards, manufacturing alignment, in-line quality checks to ensure consistency across all units.
Production schedules and logistics planning were aligned closely with Tiger Beer Malaysia’s campaign launch window to ensure all merchandise was delivered on time and ready for nationwide deployment.
Partnering With DTC World
This project reflects DTC World’s role as a merchandise solutions and execution partner for brands running large-scale festive and gift-with-purchase campaigns. From concept translation through to production control and delivery readiness, our focus is on helping brands deliver physical experiences that are relevant, reliable and built to last.
Not Just Merch — Collectibles That Carry the Campaign Forward.
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