Shell x UOB Redemption Gift Campaign – Premium LocknLock Promotional Gift
A Premium Branded Gift That Rewards Loyalty on the Go
Brand | Shell Singapore x UOB |
Campaign | Shell x UOB Spend & Redeem Campaign 2025 |
Market(s) | Singapore |
Merchandise Type | Redemption Gift – LocknLock Grab & Go Sets |
DTC World’s Role | Merchandise Proposal, Design, Sourcing, Production, Fulfilment |
Campaign Objective
Shell wanted to reward loyal customers and boost fuel spend through a limited-time redemption promotion with UOB Cards. Since consumers expect premium, branded merchandise when committing to higher spend thresholds, the challenge was to deliver a redemption gift that would feel both aspirational and useful in everyday life.
By partnering with UOB, Shell aimed to enhance card usage, fuel sales, and brand stickiness with a campaign anchored by a premium lifestyle gift.
What We Delivered
To match Shell’s premium positioning and UOB’s customer expectations, DTC World curated a LocknLock Grab & Go Set — combining functionality, design, and brand value.
The redemption gift included:
LocknLock Borosilicate Glass Container – Durable, premium-quality food storage designed for safe reheating and long-lasting use.
Custom-Designed Insulated Bag – Stylish and practical, with exclusive Shell x UOB branding. Two collectible designs were created, adding variety and collectability.
We managed the end-to-end process: from proposing suitable branded gift options, customizing the designs for exclusivity, overseeing production, to fulfilment — ensuring a seamless rollout.
Premium LocknLock brand equity for higher perceived value
Customised insulated bag designs to align with Shell x UOB branding
Functional and reusable — reinforcing sustainability and lifestyle appeal
Why It Worked – Impact & Outcomes
By leveraging a trusted household brand (LocknLock), the campaign created strong consumer appeal and reinforced Shell and UOB’s premium image.
✅ Higher redemption pull thanks to the perceived value of a branded lifestyle gift
✅ Encouraged repeat fuel spend as consumers collected stickers towards redemption
✅ Exclusivity & limited designs boosted urgency and consumer engagement
Partnering With DTC World
At DTC World, we help brands go beyond generic giveaways. For Shell and UOB, our ability to source branded premium gifts, customise them for exclusivity, and manage seamless fulfilment made this redemption programme impactful and hassle-free.
With our expertise across APAC markets, design, sourcing, and fulfilment, we turn promotional merchandise into strategic marketing tools.
👉 Not Just Merch — We Make It Move.
Looking to elevate your redemption or loyalty campaign with premium branded gifts?
Let’s create a campaign that drives spend and customer loyalty.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
