Nissin Foods CNY 2026 Festive Merchandise – Retail Gift-With-Purchase Campaigns
Brand | Nissin Foods (Chu Qian Yi Ding & Cup Noodles) |
Campaign | Chinese New Year 2026 Retail Promotions |
Market(s) | Malaysia, Singapore |
Merchandise Type | Custom red packets, poker cards, foldable bags |
DTC World’s Role | Creative design, custom merchandise production, fulfilment |
What We Delivered - Festive Campaign Merchandise Designed for Retail GWP Engagement
For Chinese New Year 2026, Nissin Foods launched seasonal retail bundles across supermarkets and e-commerce platforms in Malaysia and Singapore.
DTC World was engaged to design and produce custom festive campaign merchandise that complemented the brand’s CNY messaging.
Custom Merchandise Created
Limited-Edition Red Packets (Ang Bao)
Designed exclusively for the CNY campaign, the red packets incorporated Nissin Foods Chu Qian Yi Ding’s brand elements with Chinese New Year motifs. Produced as part of retail bundle promotions, the designs balanced festive relevance with strong brand visibility,
Festive CNY Foldable Bags
Lightweight and compact, the foldable bags were designed for everyday use during the CNY period. The festive graphics reinforced the brand’s seasonal campaign presence.
CNY Poker Cards – Gift-With-Purchase Merchandise (Singapore)
Custom poker cards were developed as a playful festive premium, included with Cup Noodles CNY Huat Pack 2026 in Singapore. The cards extended brand presence beyond the point of purchase into shared, social moments.
Partnering With DTC World
This project reflects DTC World’s approach to festive campaign merchandise and gift-with-purchase execution for FMCG and retail brands – combining creative design, practical formats and scalable production to support seasonal campaigns.
By managing design, sourcing and fulfilment as an integrated process, DTC World helps brands reduce operational complexity while delivering merchandise that adds genuine value to retail promotions.
Not Just Merch – Merch that brings festive campaigns into everyday moments.
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