Multi-Market Custom Promotional Merchandise for Zespri’s GWP Success

Consistent Brand Engagement Across Markets

Campaign Objective

Zespri aimed to strengthen its brand presence and connect with health-conscious consumers and families across diverse regions. The challenge was to deliver creative and emotionally engaging promotional merchandise that could scale across multiple countries while ensuring brand consistency and efficient fulfilment.

What We Delivered

Zespri partnered with DTC World to produce and deliver custom promotional merchandise items—Zespri plush toys and eco-friendly reusable foldable bags—across several international markets.

Featuring Zespri’s iconic mascot, the plush toys were cute, collectible, and ideal for retail and roadshows; boosting engagement and social sharing.

Practical, reusable shopping bags with bold branding, aligning with Zespri’s values and delivering everyday utility.

The goal was to create merchandise that was not only visually aligned with Zespri’s identity, but also:

Appealing to both children and adults
Collectible and functional for everyday use
Capable of scaling across multiple countries

Both items were crafted with care to reflect Zespri’s fun, health-forward positioning, while offering practical value and emotional resonance—key factors in driving consumer uptake and brand recall.

Why It Worked – Impact & Outcomes

This GWP campaign was a huge success, driving significant sales growth and deepening emotional connections between Unilever and its customers. The tote bags became a symbol of national pride, with strong social media engagement as customers proudly displayed their bags online.

Zespri’s promotional merchandise proved highly effective across diverse markets, blending emotional appeal with everyday utility. Through centralised sourcing and production, Zespri was able to deliver consistent merchandise across multiple countries—reducing operational complexity for regional teams.

Marketers benefited from cost efficiencies, faster turnaround, and the ability to execute coordinated campaigns across markets without the need to manage multiple vendors.

With DTC World as a single trusted partner, Zespri’s regional teams gained the flexibility to launch efficient, consistent, and impactful promotions with ease.

Partnering With DTC World

At DTC World, we help brands scale promotions creatively and efficiently. From concept and design to end-to-end regional fulfilment, we make complex, multi-market campaigns simple to manage—so marketers can focus on driving results.