Martell Custom POSM & Promotional Merchandise – Premium Bar Solutions

Elevating Bar Experiences With Premium, Custom-Designed Brand Merchandise

Brand	Martell
Campaign	Custom POSM & Promotional Merchandise
Market(s)	Singapore
Merchandise Type	Bottle Cradles, LED Ice Buckets, Gift With Purchase Dice Set
DTC World’s Role	Design, Sourcing, Production, Fulfillment

Campaign Objective

Martell, a leading global cognac brand, wanted to elevate its visibility and customer experience across on-trade and off-trade channels. The goal was twofold:

At outlets and bars: strengthen brand presence with stylish, premium POSM that reflects Martell’s elegance.
At retail purchase points: drive sales through a compelling Gift With Purchase (GWP) incentive that excites collectors and rewards loyal customers.

The challenge? Create custom-made merchandise that not only supports sales but also enhances the premium Martell experience.

What We Delivered

DTC World designed and produced a range of bespoke bar and retail solutions tailored to Martell’s brand identity:

Custom Bottle Cradles – Designed for Martell VSOP and Martell Cordon Bleu, these cradles doubled as both luxury POS displays and VIP-style premium gifts. Beyond presentation, they elevated the bottle into a collectible piece, making every purchase feel exclusive.

Custom LED Ice Bucket – A sleek, branded bucket with integrated LED lighting, designed to elevate the serving experience in bars and nightclubs, making Martell the centerpiece of the occasion.

Custom Balut Dice Gift Set – Offered as a Gift With Purchase in off-trade retail channels. This exclusive set encouraged purchase while tapping into collectability and lifestyle appeal.

Why It Worked – Impact & Outcomes

The merchandise succeeded because it did more than promote—it created brand moments.

At outlets and trade channels, the LED bucket and cradles reinforced Martell’s premium positioning, ensuring the brand stood out in competitive nightlife environments.
The bottle cradles, positioned as VIP gifts, enhanced purchase value and strengthened consumer perception of Martell as a luxury lifestyle brand.
At retail, the dice set GWP added value to purchases, driving sales uplift and fostering brand loyalty.
Together, these solutions transformed Martell’s merchandise into experiential marketing tools, not just functional items.

Partnering With DTC World

At DTC World, we believe in Not Just Merch — We Make It Move.

From concept design to production and fulfillment, our team ensures that every piece of merchandise delivers strategic marketing impact. Whether it’s creating premium POSM for bars or collectible GWP campaigns for retail, DTC World helps brands like Martell connect with consumers in memorable, impactful ways.