Martell Custom POSM Promotional Merchandise – Premium Bar Solutions

Elevating Bar Experiences With Premium, Custom-Designed Brand Merchandise

Brand	Martell
Campaign	Custom POSM Promotional Merchandise
Market(s)	Singapore
Merchandise Type	Bottle Cradles, LED Ice Buckets, Custom Dice Sets
DTC World’s Role	Design, Sourcing, Production, Fulfillment

Campaign Objective

Martell set out to strengthen its brand presence across premium on-trade environments — including high-end bars, lounges, and clubs. The aim was to:

Create sophisticated, functional POSM that enhances the drinking ritual and elevates Martell’s premium image.
Position Martell as the centerpiece of social occasions through branded, experiential merchandise.
Deliver exclusive, collector-worthy pieces that align with the brand’s heritage of craftsmanship and luxury.

What We Delivered

DTC World designed and produced a suite of custom solutions that brought Martell’s premium identity to life in exclusive hospitality venues:

Custom Bottle Cradles – Designed for Martell VSOP and Martell Cordon Bleu, these cradles doubled as both luxury POS displays and VIP-style premium gifts. Beyond presentation, they elevated the bottle into a collectible piece, making every purchase feel exclusive.

Custom LED Ice Bucket – A sleek, branded bucket with integrated LED lighting, designed to elevate the serving experience in bars and nightclubs, making Martell the centerpiece of the occasion.

Custom Balut Dice Set – Specially developed for bars and club activations, this balut set merchandise brought a playful, social element to the Martell experience, reinforcing its connection to premium nightlife culture.

Why It Worked – Impact & Outcomes

This merchandise collection worked because it transcended utility and delivered experience:

Bottle cradles and LED buckets transformed ordinary serving and display moments into premium brand rituals.
The custom dice set introduced an element of exclusivity and engagement, tying Martell to the spirit of social play in luxury club settings.
Collectively, these solutions deepened Martell’s brand resonance in high-end on-trade environments, ensuring the brand stood out where consumer choice is abundant.

Partnering With DTC World

At DTC World, we believe in Not Just Merch — We Make It Move.

From concept design to production and fulfillment, our team ensures that every piece of merchandise delivers strategic marketing impact. Whether it’s creating premium POSM for bars or collectible GWP campaigns for retail, DTC World helps brands like Martell connect with consumers in memorable, impactful ways.