Marigold Peel Fresh Gift With Purchase – Miffy 70th Anniversary Foldable Bags

Iconic Character, Refreshing Redemption: Miffy Meets Peel Fresh in a Limited-Time GWP

Brand	Marigold Peel Fresh Singapore
Campaign	Miffy 70th Anniversary GWP Campaign
Market(s)	Singapore
Merchandise Type	Licensed Character Foldable Tote Bags
DTC World’s Role	IP Licensing, Concept, Design, Production, Fulfillment

Campaign Objective

Marigold Singapore wanted a promotional gift that could cut through the clutter, engage families, and spark purchase intent. Tapping into the global appeal of Miffy’s 70th anniversary, they aimed to combine brand nostalgia with functional everyday value. The solution? A licensed character gift with purchase that drove sales and created instant collectability.

What We Delivered

DTC World provided full IP licensing and merchandising execution. We manage every stage from concept to final delivery to our client . Our expertise ensured the campaign stayed fully aligned with both brand and licensor requirements while delivering on time for launch.

IP Licensing & Approvals – Managed all communications with Miffy’s licensor, securing approvals and ensuring brand guideline compliance.
Design Development – Created a 70th anniversary Miffy design aligned with both character authenticity and Peel Fresh branding.
Production Quality – Sourced durable, vivid-print fabrics and maintained strict quality control to meet client and licensor standards.

Why It Worked – Impact & Outcomes

The campaign’s success came from the strategic use of licensed IP — blending Miffy’s multi-generational appeal with a functional, high-quality product. By managing the full IP licensing process, DTC World ensured that every detail of the bag stayed true to the character’s identity, enhancing its collectability and perceived value.

This authenticity built immediate trust with consumers, while the practicality of the foldable tote drove everyday usage — extending the brand’s visibility beyond the redemption moment.

Redemption Response

Strong consumer uptake across retail channels including Cold Storage, FairPrice, Giant, Shell, Sheng Siong, and 7-Eleven.
Organic social sharing on Instagram and RedNote amplified reach, as fans proudly showcased their Miffy collectibles.
Reinforced Peel Fresh’s positioning as a family-oriented, sustainability-minded brand that delivers both value and joy.

Partnering With DTC World

Not Just Merch — We Make Characters Come Alive.

From concept to licensing approvals, from sourcing to in-store rollout, DTC World helps brands harness the power of IP characters to drive engagement, sales, and brand storytelling. Our experience with global licenses ensures your campaign stays on-brand, on-time, and on-budget — without the headaches.ull-suite capabilities ensured seamless rollout across Singapore.