A stylish and functional summer GWP that boosted sales and brand love
Client | Haagen Dazs Vietnam |
Campaign | Summer Gift with Purchase Promotion |
Market(s) | Vietnam |
Merchandise Type | Gift with Purchase (Custom Bottle, Fan, Thermal Bag) |
DTC World’s Role | Design, Custom Production, Merchandise Fulfillment |
Campaign Objective
Haagen Dazs Vietnam aimed to drive sales and create brand buzz by offering a set of stylish and functional merchandise with purchase. The goal was to enhance the customer experience while staying true to the brand’s premium image—making every ice cream purchase feel more rewarding during the sweltering summer months.
What We Delivered
DTC World crafted a thoughtful, seasonal gift-with-purchase (GWP) collection that combined aesthetic appeal with real-world functionality—perfectly aligned with Haagen Dazs’s premium positioning.
Product Highlights
Custom Water Bottle: Sleek and ergonomic with Haagen Dazs branding—designed for daily hydration and brand visibility.
Portable Fan: Compact, modern, and highly useful in the tropical heat—making this both a practical and desirable item.
Thermal Bag: Trendy, reusable, and built to keep ice cream cool. Perfect for gifting, takeaways, or summer outings.
All items were designed with a unified aesthetic, high perceived value, and everyday use in mind—turning casual purchases into emotionally rewarding brand moments.
Why It Worked – Marketing Impact & Outcomes
The promotion generated excitement both in-store and online. Customers were eager to collect all exclusive gifts, which turned into seasonal “must-haves.” The well-designed merchandise led to:
- Increased in-store traffic and purchase frequency
- Strong social media buzz from user-generated content
- Heightened brand love and recall during a key consumption period
Partnering With DTC World
At DTC World, we do more than produce merchandise—we turn everyday items into brand experiences. Our creative strategy blends design thinking with marketing objectives, helping marketers launch campaigns that look great and perform even better. Whether it’s seasonal GWPs, redemption campaigns, or brand activations, we deliver memorable, market-ready solutions with speed, scale, and style.
