Custom Event Merchandise that Brings the Guinness Experience to Life
Overview
DTC World partnered with Guinness to create custom event merchandise gifts for its St. Patrick’s Day Street Festival in Singapore. Designed to delight and engage, the merchandise turned the event into a memorable brand experience. A strong example of how thoughtful merchandise can drive event impact and fan connection.
Brand: Guinness
Campaign: Guinness St. Patrick’s Day Street Festival 2025
Market: Singapore
Solutions:
Custom Event Merchandising
What We Delivered
From Concept to Keepsake — Thoughtfully Designed Event Gifts
DTC World created a festive mix of branded items that connected emotionally with Guinness fans and enhanced the celebration:
Guinness Earrings
A subtle fashion statement with a bold brand message.
Tattoo Stickers
Fun, temporary designs that let fans wear their Guinness pride.
Guinness Cap
A classic accessory combining comfort with iconic branding.
Light-Up Hairband
A festive favourite that lit up the evening celebrations.
Each item, from custom branded caps to playful event accessories such as custom LED headband and sticker tattoos, was thoughtfully designed and produced to reinforce Guinness’ identity and elevate the festival experience through creative, on-brand touchpoints.
Results: Engaging Fans Through Fun, On-Brand Festival Merchandise
✅ Delivered custom event gifts aligned with Guinness’ heritage and audience appeal
✅ Boosted brand engagement and memorability through collectible merchandise
✅ Enhanced the overall festival experience with wearable, shareable gifts
✅ Supported Guinness’ positioning as a lifestyle-forward, community-driven brand
Conclusion
These Guinness’ St. Patrick’s Day festival gifts prove how the right custom event merchandise can amplify brand storytelling and transform a public event into a personal memory. DTC World was proud to play a role in turning this iconic celebration into an immersive, gift-driven brand moment.
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