Guardian Singapore Gift With Purchase Campaign – Custom Plushie With Reusable Bag Collectibles
Limited-Edition Blind Box Plushies That Drove Consumer Excitement
Client | Guardian Singapore |
Campaign | Beauty Around the World GWP Campaign – 2025 |
Market(s) | Singapore |
Merchandise Type | Custom Plush, Custom Foldable Bags, Blind Box Packaging |
DTC World’s Role | Design, Custom Production, Packaging, Fulfillment |
Campaign Objective
Guardian Singapore aimed to increase purchase value and drive repeat visits. They needed a collectible gift with purchase that could spark buzz, encourage multiple redemptions, and deliver an engaging shopper experience – beyond just being a freebie.
What We Delivered - A Collectible Plush & Foldable Bag Set
DTC World designed and produced a limited-edition “Beauty Around the World” blind box series, featuring four adorable plush toy characters, each paired with a custom foldable reusable bag.
Each plush-and-bag set was packaged in a blind box, creating anticipation and collectability that encouraged repeat purchases. The foldable bags offered everyday practicality, while the plush toys brought cultural storytelling to life with four country-inspired designs; all presented in packaging that was retail-ready and gift-worthy.
Why It Worked – Impact & Outcomes
This campaign worked because it combined functionality with emotional storytelling:
✅ A free gift with purchase that had strong collectable appeal
✅ Blind box unboxing created social media buzz and repeat purchases
✅ Reusable foldable bags added practical, eco-friendly value
✅ Plush toys tapped into consumer love for cute, character-driven merchandise
Partnering With DTC World
At DTC World, we turn merchandise into marketing impact. From concept design to sourcing, production, and fulfillment, we deliver not just merch, but campaign moments that move consumers.
By leveraging our expertise in custom plush toys, foldable bags, and collectible blind box solutions, we helped Guardian Singapore create a standout GWP campaign that combined functionality, cultural storytelling, and retail buzz.
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