Custom Promotional Merchandise for Children’s Museum Singapore NightFest 2024

A Fun and Meaningful Experience for SG NightFest 2024 Attendees

Client	Children’s Museum Singapore
Campaign	SG NightFest 2024
Market(s)	Singapore
Merchandise Type	Light-Up Balloons
DTC World’s Role	Product Design, Sourcing, Production, Fulfillment

Campaign Objective

The SG NightFest 2024 campaign aimed to create a fun and family-friendly experience while raising support for the Children’s Museum Singapore’s programs. DTC World was tasked with developing custom promotional merchandise that would spark joy in children and delight parents alike. The merchandise needed to be visually engaging, safe, and interactive — perfectly suited for a lively night-time festival.

What We Delivered

We developed a collection of custom-designed light-up balloons, thoughtfully created to amplify the festival’s vibrant atmosphere and leave a lasting impression on visitors.

Light-up Balloons

The balloon collection featured butterfly and rocket designs, created to capture kids’ attention and spark family engagement. A built-in light-up feature made them glow at night, turning each balloon into a visual highlight. The playful designs encouraged photo-taking, interaction, and social sharing — perfect for a vibrant, family-friendly event.

Why It Worked – Impact & Outcomes

The light-up balloons quickly became the highlight of the event. With their colourful glow and interactive appeal, they attracted long queues and sold out before the end of the festival.

Partnering With DTC World

At DTC World, we believe promotional merchandise should do more than carry a logo — it should spark joy, drive engagement, and support greater causes. From concept to execution, we specialize in translating brand stories into merchandise that resonates. Our work with Children’s Museum Singapore is just one example of how we blend creativity, impact, and quality in everything we do.