Colgate Malaysia Gift With Purchase Campaign – Doraemon Collectible Bowls & Mugs
Licensed Character Collectibles That Captured Shoppers’ Attention
Brand | Colgate |
Campaign | Gift-With-Purchase Promotions |
Market(s) | Malaysia |
Merchandise Type | Licensed Character Collectible Ceramic Bowls and Mugs |
DTC World’s Role | IP Licensing, Design, Sourcing, Production, Fulfillment |
Campaign Objective
As part of Colgate’s ongoing retail activation efforts, the brand needed a gift with purchase campaign that would stand out in crowded trade channels and drive higher basket size.
Using IP licensed character merchandise has proven to be an effective strategy to boost engagement and create stronger pull at both physical and online touchpoints. But the challenge lies in choosing the right IP — one that resonates with the target audience — and finding a trusted partner who can both secure the license and deliver high-quality merchandise at scale.
Colgate partnered with DTC World to tap into our expertise in IP licensing, design, and end-to-end production.
What We Delivered
DTC World developed a set of custom ceramic bowls and mugs featuring Doraemon, one of Asia’s most beloved characters.
Product Feature Highlights
- Collectible Factor – Multiple designs encouraged repeat purchases to complete the set
- Licensed Character Appeal – Doraemon IP created instant nostalgia and family-friendly engagement
- Premium Quality – Durable ceramic bowls and mugs ensured high perceived value
- Cross-Channel Ready – Perfect for both physical redemption and online promotion
Why It Worked – Impact & Outcomes
The Colgate x Doraemon gift with purchase campaign created a strong pull in stores and online:
High redemption rates — fans rushed to collect all designs
Social buzz & resale value — sets began appearing on secondary markets, proving their desirability
Emotional engagement — Doraemon’s nostalgia factor made the promotion especially appealing to families and young professionals
Increased sales uplift — the purchase threshold encouraged higher basket sizes
Partnering With DTC World
At DTC World, we know that not all merchandise is created equal. By combining licensed character IP, design expertise, and regional sourcing capabilities, we helped Colgate turn a simple GWP campaign into a collectible craze.
With operations across APAC, we manage concept-to-fulfillment: from IP approvals and cost optimization, to production quality and regional distribution.
👉 Not Just Merch — We Make Characters Come Alive.
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:Â
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