Bluey Licensed Character Merchandise for Family Fun at SAFRA Punggol
A feel-good Bluey collection that delighted families and boosted event buzz
Client | SAFRA Punggol |
Campaign | Bluey Outdoor Adventures at Safra Punggol |
Market(s) | Singapore |
Merchandise Type | Licensed Character Gift, Custom Apparel, Event Merchandise |
DTC World’s Role | Merchandise Design, Custom Apparel Supply, Production Support |
Campaign Objective
The goal was to elevate SAFRA Punggol’s family-centric events through exclusive merchandise that connects with both children and parents. By leveraging the popularity of Bluey, a well-loved children’s character, the campaign aimed to create a vibrant, emotionally resonant experience through coordinated fashion and wearable gifts—turning moments into memories while increasing event visibility and participation.
What We Delivered
DTC World transformed Bluey’s playful universe into tangible, wearable merchandise that deepened brand affinity and enhanced the overall event experience.
Matching Parent-Child Bluey T-Shirts
We produced coordinated Bluey-themed t-shirts in cheerful colours. Available in adult and children sizes, these tees encouraged family bonding and created a unified visual impact during the event.
Bluey Bucket Hats
To complete the look, we produced bucket hats featuring Bluey and friends kayaking—a nod to the event’s outdoor theme. These hats were suitable for all ages, combining practical sun protection with fun, collectible branding.
Custom Bluey Aprons
Created for the “Hooray for Bakes” workshop, these custom aprons balanced functionality with fan appeal. The vibrant prints and themed design added charm to the baking experience and served as standout photo opportunities.
Why It Worked – Marketing Impact & Outcomes
Bluey’s multi-generational appeal made the IP licensed character merchandise instantly lovable and highly shareable. Each product was thoughtfully crafted to fit both the event’s purpose and the participants’ preferences, driving excitement and full registration across all related workshops.
- All workshops were fully booked.
- Merchandise was widely shared on social media by participants, creating organic event buzz.
- Family-themed matching wearables encouraged greater engagement and brand visibility throughout the event grounds.
Partnering With DTC World
At DTC World Malaysia, we don’t just supply merchandise—we co-create memorable brand moments. From design to delivery, we ensure your campaign merchandise:
- Aligns with your brand vision and audience needs
- Stands out with functional, creative design
- Strengthens emotional connection through IP licensing partnerships
- Elevates your event, activation, or promotion with standout quality and experience
Whether you’re planning a campaign around a licensed character or looking for custom event merchandise that delights, we’re here to make it happen.
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
