Attract more Customers today using High-Value Gifts

TEST Many
of us are probably familiar with on-pack and in-pack promotions, where the
gifts are packaged together with the selling products. These gifts (e.g.,
foldable bags, water bottles, utensils, pouches) are usually more compact,
lower in costs. Advantages are that consumers are able to instantly see what
they are receiving, and they can take home the gifts conveniently.

Various types of on-pack
and in-pack promotions we see in the markets:

In order
to attract customers, marketers are also giving away High Value Premiums for
their marketing promotions. This type of high-value gift promotions entices
consumers to make purchases by offering gifts that are relatively pricier, and
of higher perceived value, and of course, requires customers to spend more.

An example
of high value premium promotion below, where customers are encouraged to buy
across several brands under Nestle:

High
Value Premium Redemption promotion for Nestle brands products

Image credit: https://blu.com.sg/events/events/nestlecny2021

For higher value premium promotions, Gift Redemption
has become a popular marketing concept for these promotional campaigns in
recent years.

How Premium / Gift Redemption works?

1) Consumers are informed via the promotional campaigns on
the amount of purchase required in order to redeem the higher value gifts

2) After purchase, consumers submit the proof of purchase
for redemption

3) Collection or Delivery of redemption gifts to consumers.

The Heineken Party Kit redemption promotion below is one of
such promotions.

Exclusive Heineken Party Kit for a minimum purchase
of Heineken beer products

Image credit:
www2.heineken.com/sg/homepartypack2020

Benefits of Premium / Gift Redemption promotions:

·
There is no restriction on the size of gifts. No
packaging worries!

o You
can giveaway larger and higher value gifts such as Luggage Trolleys, just like
the Mamonde luggage below.

Image Credit : A luggage branded for Mamonde Malaysia, project of
DTC Malaysia

·
Able to have unique and more variety of gifts
for customers to select from!

Great Variety of redemption gifts available to
attract consumers Image credit: www.noelgifts.com/rewards-redemption

·
And it is an Effective way for marketers to
differentiate their brands from others.

However, it is challenging to get trade channels such as
supermarkets to help with redemption process due to limited warehouse space and
resources at the outlets.

Many brands’ marketers may also be
clouded by some considerations:

· What if the
high-value gift gets damaged at the retail / trade outlets? Whose liability
will it be?

· Do I have to
allocate a manpower at every retail outlet to manage this promotion? It is not
cost-effective at all.

Solution: Gift Redemption Portal

By
harnessing and embracing technology, DTC has streamlined the promotion
redemption process by building a Gift Redemption Portal.

One
of our projects is the Heineken Cabin Trolley redemption promotion above. With
an integrated one-stop DTC redemption portal, customers are able to redeem the
exclusive Heineken trolleys conveniently, yet relieving the marketers of the
need to coordinate any logistics or administrative chores at all.

This
enhanced digital infrastructure makes the redemption process for the Heineken
marketing campaign hassle-free, resulting in higher take-up rates. Thus, a
successful promotional campaign.

An
effective marketing campaign not only boosts the sales and exposure of a brand,
but also creates a seamless and rewarding purchase experience for our
increasingly sophisticated customers. Thus, getting a right partner to help
with the execution of online redemption promotion is very important.

Marketers
out there, there is no need to rack your brains over how to plan a high-value
premium promotion for your brands. Need ideas for premiums that will drive
sales, and are attractive enough such that consumers are willing to do
redemptions for them?

Contact DTC today, and leave the task of coming up with high value redemption gift
ideas to us!