Acecook Vietnam Modern Cup Noodles Plush Toys – Promotional Merchandise for Marketing Campaigns
Client | Acecook Vietnam |
Campaign | Mi Ly Modern Instant Noodles Promotional Activations |
Market(s) | Vietnam |
Merchandise Type | Custom Plush Toys – Promotional Merchandise |
DTC World’s Role | Custom plush development, production coordination, fulfilment |
What We Delivered - Custom Plush Merchandise Supporting Brand Promotions
Acecook Vietnam integrated character-based plush merchandise into its marketing promotions for Mi Ly Modern instant cup noodles, using creative custom collectibles to capture attention and add a playful, memorable layer to consumer interactions across multiple campaign touchpoints.
DTC World team in Vietnam was engaged to translate the product branding into plush character form, developing merchandise intended to surprise and delight while maintaining strong brand recognisability.
Custom Merchandise Created
Custom Plush Toys – Mi Ly Modern Instant Cup Noodles Series
The campaign centred on two custom plush toys inspired by the Mi Ly Modern cup noodle flavour variants, translating product identity into playful character forms used in Acecook’s marketing promotions in Vietnam.
Introduced across roadshows, trade channel campaigns and gift-with-purchase promotions, as well as consumer giveaways, the plush collectibles added a tactile layer to brand interactions while helping the promotion stand out in high-traffic environments. The result was custom merchandise that extended campaign visibility beyond the activation moment, reinforcing how thoughtfully developed promotional products can support consumer engagement across multiple touchpoints.
Partnering With DTC World
The collaboration with Acecook Vietnam focused on transforming product branding into campaign-ready promotional merchandise. By bridging creative interpretation with practical campaign requirements, DTC World delivered custom merchandise designed to integrate smoothly into real-world marketing environments.
Not Just Merch — Merch That Turns Brand Ideas Into Campaign Moments.
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