Strepsils Luggage Tags: 4 Locally Inspired Designs
Brand | Strepsils |
Campaign | Gift With Purchase Promotion |
Market(s) | Singapore |
Merchandise Type | Custom Luggage Tags |
DTC World’s Role | Merchandise concept & designs, sourcing and production |
What We Delivered
DTC World designed and produced a set of four Strepsils luggage tags for a gift with purchase promotion in Singapore. The luggage tags were developed around familiar food culture and local expressions in Singapore, giving the merchandise a strong connection to the market where the campaign was deployed.
The luggage tags were distributed through Singapore retail and e-commerce channels as part of the brand’s gift with purchase promotions.
Custom Luggage Tag Designs
Each luggage tag translated a recognisable Singapore food reference into a colourful illustrated design. The Singlish-inspired taglines added another layer of familiarity and humour for consumers.
Designed In-House From Concept
Designed in-house from concept, DTC World developed the local theme, creative direction and artwork for the full luggage tag collection before taking the merchandise into production.
The project shows how a familiar promotional product can be made more distinctive by designing around the audience and local market.
Partnering With DTC World Malaysia
DTC World Malaysia turns brand ideas into merchandise people want to keep, use and carry.
From FMCG and healthcare to retail and lifestyle, we create gift with purchase merchandise that goes beyond a logo on a product. Our team takes each project from the first spark of an idea through concept development, design, production and delivery — creating promotional items with purpose, personality and staying power.
Not Just Merch — Merch That Works.
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