Wyeth S-26 Gold Progress On-Pack Flash Card Reader Set Designed For Early Learning
Brand | Wyeth S-26 Gold Progress |
Campaign | Exclusive On-Pack Educational Gift Promotion |
Market(s) | Malaysia |
Merchandise Type | Interactive Flash Card Reader, Educational Flash Cards and Storybook |
DTC World’s Role | Retail proposal, campaign merchandise concept, content development, design, production and quality control |
What We Delivered
Wyeth S-26 Gold Progress introduced an exclusive educational flash card reader set as an on-pack promotion at 99 Speedmart stores in Malaysia.
DTC Malaysia team developed the merchandise concept from the ground up. This included the flash card reader device concept, visual direction, characters, flash card content, storybook content and the presentation of the complete educational set.
The team also prepared the gift-with-purchase campaign merchandise proposal for 99 Speedmart, helping connect the gift concept with the retailer-exclusive on-pack promotion.
DTC Malaysia subsequently managed production and quality control, taking the merchandise from the initial proposal and creative concept through to the finished retail-ready sets.
A Custom Educational Gift Set Developed in Malaysia
The promotional set, presented in the campaign as a “Tiny Talker”, combined an interactive flash card reader with a collection of educational cards and a specially developed storybook.
As a promotional gift idea for children, the flash card reader set offered an educational and fun experience suitable for young kids.
The campaign also reflects wider GWP trends in Malaysia, where brands are increasingly using useful and relevant gifts to add value beyond a price discount.
From Retail Proposal and Concept Design to Production
Designed in-house from concept, DTC Malaysia led the complete merchandise development process for the project.
Our design team developed the characters and visual direction, planned the content structure for the flash cards and created the accompanying storybook. The team then adapted the concept into a practical set that could be manufactured, packed and deployed through the retail channel.
Partnering With DTC Malaysia
DTC Malaysia helps brands develop campaign merchandise that is designed around the product, target shopper and retail channel.
Our team supports merchandise proposal development, creative concepts, original characters, educational content, product design, custom electronics, printed materials, packaging, production, quality control and fulfilment.
We also work across gift-with-purchase campaigns, on-pack promotions, licensed IP merchandise, custom plush, POSM, PR kits, corporate gifts and regional retail programmes.
For the Wyeth S-26 Gold Progress campaign, DTC World brought the idea, content, reader, cards and storybook together as one complete educational merchandise set, then managed its production for the Malaysian retail rollout.
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