Magnum Keychain Camera: A Mini Camera as Gift With Purchase
Brand | Magnum |
Campaign | Magnum La Pistachio and La Pêche Launch |
Market(s) | Singapore |
Merchandise Type | Mini Digital Camera Keychains |
DTC World’s Role | Sourcing, Merchandise Production, Custom Packaging, Quality Control |
What We Delivered
For Magnum’s launch of Magnum La Pistachio and La Pêche in Singapore, Magnum introduced a fully functional Signature Keychain Camera as its promotional gift with purchase.
DTC World handled production and quality control for the branded mini cameras, supporting the execution of a functional electronic premium suitable for supermarket and e-commerce gift-with-purchase campaigns.
Custom Branded Mini Cameras Created for the Campaign
The Magnum Signature Keychain Cameras were produced in two flavour-inspired colours: Pistachio Green and Peach Orange-Pink, to match the two new ice cream flavours.
The keychain cameras were also naturally suited to social content. This led to social media sharing, with users posting aesthetic flatlays and lifestyle shots featuring the cameras. The gifts were fully redeemed at some participating stores during the campaign period.
Partnering With DTC Malaysia
DTC World helps brands across Malaysia and the wider APAC region produce campaign merchandise for gift-with-purchase programmes, product launches, retail redemption and licensed collaborations.
Our capabilities include branded lifestyle merchandise, gift-with-purchase items, licensed IP merchandise, custom plush, POSM, PR kits, warehousing and multi-market fulfilment.
We focus on turning campaign ideas into tangible, creative merchandise that strengthens brand storytelling, drives participation, and enhances the overall consumer experience.
Not Just Merch — Merch People Carry.
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