KitKat × Super Mario Licensed Merchandise – GWP Campaign in Malaysia
Brand | KitKat |
Campaign | KitKat Sharebags – The Super Mario Galaxy Movie Licensed Merchandise |
Market(s) | Malaysia |
Merchandise Type | Licensed Character Promotional Merchandise – Limited Edition Pouches |
DTC World’s Role | Merchandise production and execution |
What We Delivered - Licensed Merchandise Designed for Retail Engagement
For the nationwide launch of the KitKat × The Super Mario Galaxy Movie promotional campaign in Malaysia, DTC World supported the production of licensed character promotional merchandise developed for retail distribution. The focus was on translating approved character assets into campaign-ready merchandise that works effectively within a gift-with-purchase environment.
Custom Merchandise Created
Collectable Licensed Character Pouches
The campaign centred on a range of collectible pouches featuring Super Mario character designs. By combining licensed IP with a usable product format, the merchandise extends brand interaction beyond the point of purchase.
DTC World managed the production of the licensed merchandise, ensuring consistency across all units while adhering to approved character guidelines. The result is a cohesive merchandise range that meets both brand expectations and licensing requirements, while remaining practical for large-scale distribution.
Partnering With DTC World
This project demonstrates DTC World’s capability in delivering licensed character promotional merchandise, working within established IP frameworks while ensuring production quality and consistency.
From translating approved designs into physical products, DTC delivers merchandise that is ready for real-world campaign use.
Not Just Merch – Merch That Works
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
