Pokka Kiyo PR Kit – Custom Plush & House Box for Influencer Engagement
Brand | Pokka |
Campaign | Kiyo Kyoho Grape Juice Drink PR Kit |
Market(s) | Singapore |
Merchandise Type | Custom Plush, Custom House-Shaped Box Packaging |
DTC World’s Role | Plush Development, Packaging Design & Production |
What We Delivered - Bringing the Kiyo Character to Life for Outreach
Pokka introduced its refreshed Kiyo Kyoho Grape Juice Drink in a new 250ml pack size, developed for young children and families looking for a healthier, lower-sugar option. To support the launch, DTC World was engaged to translate the Kiyo mascot into a tangible experience — one that would feel joyful, child-friendly, and aligned with the product’s refreshed positioning. Beyond designing merchandise, the brief required reliable production and structural packaging development of PR kits for distribution.
Custom Merchandise Created
Kiyo Custom Large Plush
Designed as a large display plush to create presence during unboxing, especially in influencer content.
Custom House-Shaped Box
- Designed as a simple house silhouette to complement the playful Kiyo character.
- Built with sturdy board material to keep the large plush and juice packs securely in place.
- Engineered for easy assembly and reliable delivery during fulfilment.
Observed Creator Visibility
Creator-posted images of the Kiyo plush and house box surface in public search results. They provide a real-world look at the items developed and produced by DTC World as part of Pokka’s campaign assets.
Partnering With DTC World - Custom Craftsmanship, Built for Brand Storytelling
This project was shaped closely with the Pokka team, who had a clear vision for bringing the Kiyo character to life in a way that felt warm, playful, and true to the brand. Working alongside them, DTC World developed the custom large plush and designed the house-shaped box, ensuring every detail—from colours to structure—matched the character’s identity and campaign direction.
Our role was to translate their concept into well-crafted, custom merchandise that would photograph well, hold up in handling, and deliver a consistent look across all units. The result reflects a shared effort: Pokka’s creative storytelling, supported by DTC World’s production expertise.
Not Just Merch – We Make It Move.
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