4Fingers Quby Blind Box GWP – Licensed IP Gifts That Consumers Can’t Resist
A Collectible Blind Box GWP That Boosted Buzz and Footfall
Client | 4Fingers |
Campaign | Quby Keychain Blind Box GWP Campaign – QRAVE 4 QUBY |
Market(s) | Singapore |
Merchandise Type | Licensed Character Quby Keychains, Blind Box Packaging, Custom Drawbox Standee |
DTC World’s Role | Design, Licensing Liaison, Production, Packaging, Display Supply |
Campaign Objective
To stand out in a crowded F&B landscape and increase customer footfall, 4Fingers launched a Gift With Purchase (GWP) campaign offering exclusive Quby character keychains. The goal: drive higher in-store spend while delivering a playful, collectible incentive that resonates with fans of cute, expressive characters.
By tapping into the popularity of licensed IP merchandise and collectible culture, the campaign sought to foster emotional engagement and turn everyday purchases into memorable brand moments.
What We Delivered
DTC World designed and executed a full-service promotional solution built around the beloved Quby character IP.
From concept to consumer, we handled:
Keychain Design – 4 unique Quby designs tailored to the brand’s youthful image.
Licensing Liaison – We coordinated directly with the IP owner for creative and legal approvals.
Production & Quality Control – Ensuring every keychain was safe, durable, and true to character.
Blind Box Packaging – Surprise-driven designs that build excitement and encourage repeat visits.
Retail Displays – Eye-catching and functional countertop drawbox standees for in-store engagement.
Why It Worked – Impact & Outcomes
The blind box format, paired with the irresistibly cute Quby character, transformed a simple free gift with purchase into a powerful engagement driver for 4Fingers. The expressive Quby designs not only tapped into fandom and collectibility trends but also reflected the brand’s playful, youthful personality — making the promotion feel fresh and on-brand. Consumers eagerly shared their Quby keychains on social media, fueling buzz and visibility, while many returned to make repeat purchases in hopes of completing the set. With strong appeal among Gen Z and millennial diners, the campaign successfully combined emotional character connection with tangible business impact for 4Fingers.
With strong appeal among Gen Z and millennial diners, the campaign successfully combined emotional character connection with tangible business impact for 4Fingers.
Partnering With DTC World
At DTC World, we don’t just make merch — we make characters come alive. Our IP merchandise team helps F&B and FMCG brands tap into trending characters to create gift with purchase ideas that engage, excite, and deliver results.
From design and licensing to production and fulfilment, we ensure your campaign is hassle-free and brand-right — every step of the way.
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
