MILO 2026 Gift with Purchase Campaign – CNY Festive Retail Premiums
Brand | MILO |
Campaign | MILO 2026 Chinese New Year Gift with Purchase Campaign |
Market(s) | Singapore |
Merchandise Type | Custom Coin Banks |
DTC World’s Role | Design translation, sourcing strategy, production management, quality control and fulfilment |
What We Delivered - Festive Retail Premiums for High-Volume FMCG Campaigns
For Chinese New Year 2026, MILO Singapore launched a festive gift with purchase programme designed to drive seasonal engagement through everyday collectability.
DTC World was engaged to translate MILO’s festive creative direction into production-ready merchandise and to manage the full sourcing and manufacturing process, ensuring consistency, quality and delivery readiness within the campaign timeline.
Custom Merchandise Created
Festive Milo Coin Bank Series (4 Designs)
The 2026 series featured four festive designs – Dumpling, Pineapple, Pineapple Tart and Stylo MILO Can – each created to reflect Chinese New Year symbolism and MILO’s brand personality.
Sourcing, Production & Quality Execution
DTC World translated MILO’s festive designs into production-ready coin banks, ensuring the final merchandise accurately reflected the intended colours, details and overall look. Our role was to bridge creative intent with practical manufacturing, so the designs could be produced consistently at scale.
We managed sourcing, production and quality checks to ensure consistent finish and on-time delivery for smooth campaign rollout.
Online campaign visuals for MILO’s 2026 Chinese New Year gift with purchase promotion, featured on Lazada and MILO Singapore social media. Credit: Lazada (left image) / MILO Singapore (right image)
Partnering With DTC World
This project reflects DTC World’s role as a merchandise solutions and execution partner for FMCG brands running high-volume festive campaigns. From design translation and sourcing strategy through to production governance and quality assurance, our focus is on helping brands deliver retail premiums that are relevant, reliable and built for scale.
Not Just Merch – Merch That Carry the Campaign Forward
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