Engaging GWP Execution in Vietnam with Custom Dino Egg Pen Holders
Overview
DTC World collaborated with Perfetti Van Melle to deliver an exclusive gift-with-purchase (GWP) item for their Mentos promotional campaign in Vietnam. The adorable Dino Egg Pen Holder was customised with Mentos branding and distributed as part of a retail activation to boost brand visibility and appeal among young consumers.
Brand: Mentos (Perfetti Van Melle)
Campaign: Gift with Purchase (GWP)
Market: Vietnam
Solutions: Merchandise
What We Delivered
Creative, Cost-Effective Custom Merchandise That Drives Brand Love
We designed and produced a unique Dino Egg Pen Holder tailored for Mentos’ vibrant brand identity. The item came in two colour variants and featured prominently printed branding, reinforcing recall with every use. This GWP item was selected for its youthful design, high utility, and ability to create a share-worthy moment at point of purchase.
DTC Vietnam ensured production was completed with high-quality standards and cost efficiency, helping our client maximise value while staying on budget.
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","_border_hover_border":"","_border_hover_width":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_width_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_hover_color":"","_border_radius_hover":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_tablet":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_border_radius_hover_mobile":{"unit":"px","top":"","right":"","bottom":"","left":"","isLinked":true},"_box_shadow_hover_box_shadow_type":"","_box_shadow_hover_box_shadow":{"horizontal":0,"vertical":0,"blur":10,"spread":0,"color":"rgba(0,0,0,0.5)"},"_box_shadow_hover_box_shadow_position":" ","_border_hover_transition":{"unit":"px","size":"","sizes":[]},"_mask_switch":"","_mask_shape":"circle","Promotional merchandise that connects; Mentos Dino Egg Pen Holder - gift with purchase in Vietnam](https://dtcworld.com/wp-content/uploads/2025/04/🎁-Promotional-Merchandise-That-Connects-–-Vietnam-Edition-🇻🇳-1024x1024.jpg)
Results
✅ Increased in-store engagement and GWP redemption
✅ Reinforced Mentos’ brand presence in Vietnam with a fun, collectible item
✅ Positive consumer sentiment and strong uptake during the campaign period
Conclusion
This project demonstrates how creative yet simple promotional items—when strategically aligned with a brand’s personality—can make a strong impact. With our in-market presence and sourcing capabilities, DTC World delivered both quality and value, supporting Mentos in driving retail excitement and consumer connection.
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