Meiji Knitted Carrier Bags – A Gift with Purchase Promotion Success
Client: Meiji Seika Singapore
Description:
To enhance brand engagement and drive sales, Meiji Seika Singapore launched a limited-edition knitted carrier bag as a gift-with-purchase (GWP) promotion. The campaign featured three unique bag designs, inspired by Meiji’s iconic products – the classic Meiji branding, Chocorooms, and Hello Panda. Designed in a stylish knot bag style, these reusable bags boasted vibrant colors and eye-catching graphics, making them an instant hit among consumers.
This exclusive customized promotional merchandise was available free with every $15 spent on Meiji products at partnered retailers. By leveraging a high-quality and functional promotional gift, the campaign successfully boosted brand awareness and encouraged higher consumer spending.
Image: (left) taken at FairPrice / (right) OG Department Stores
The Results:
Increased Sales Across Meiji Products
The GWP campaign incentivized purchases, leading to higher transaction values.
Enhanced Brand Visibility
The uniquely designed customised knitted bags created a stronger emotional connection with consumers, reinforcing brand recall.
Elevated Consumer Engagement
Customers were excited to collect the exclusive designs, driving more footfall to retailers.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
By offering branded corporate gifts and promotional gifts that provide value beyond a one-time purchase, Meiji Seika Singapore successfully strengthened its customer loyalty and market positioning. The campaign demonstrated how an effective promotional merchandise agency like DTC World can help brands create impactful gift-with-purchase promotions that drive sales and brand engagement.
Looking for customized promotional gifts or a corporate gifts supplier in Singapore or Malaysia? Let DTC World bring your brand ideas to life with our bespoke brand merchandise solutions!
Need help to find the right promotional solutions to amplify your brand visibility?
Let us guide you through the process of picking the perfect fit.
Scale your business with us today.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
