Meiji Customised Gift-with-Purchase Promotional Merchandise
Client: Meiji Seika Singapore
Description:
DTC World collaborated with Meiji to create a collection of customised promotional merchandise for their gift-with-purchase promotions. Designed to enhance brand visibility and customer engagement, these items were tailored to resonate with Meiji’s loyal customers while promoting the brand’s unique identity.
The merchandise included:
Meiji Shopper Bags: Practical and stylish shopping tote bags, printed with Meiji’s iconic branding for everyday use.
(image left: Meiji Seika Singapore)
Meiji Hello Panda Snack Trays: Charming snack trays designed with Hello Panda graphics, perfect for fans of this beloved snack. The snack plates gift-with-purchase are packed in the Hello Panda packaging boxes, adding excitement to the unboxing experience.
Meiji Chocorooms & Meiji UPROLL Pouches: A unique feature of these pouches is the custom zipper pulls. Each zipper pull was crafted to resemble Meiji’s iconic products, adding a fun, branded touch that aligns perfectly with Meiji’s image. This attention to detail made the pouches even more collectible, appealing to fans and further reinforcing Meiji’s brand presence.
(image left: Meiji Seika Singapore)
These gifts were distributed at roadshows and as part of on-pack gift-with-purchase promotions, enhancing Meiji’s connection with consumers and driving additional brand loyalty.
The Results:
Boosted Brand Recognition
The use of distinct Meiji designs on each item made them instantly recognizable, strengthening brand recall among consumers.
Enhanced Customer Engagement
The collectible, functional items encouraged repeat engagement, as customers returned to complete their collections.
Increased Sales
The gift-with-purchase strategy incentivized purchases, helping to boost Meiji’s sales during the campaign period.
Practical and Memorable Merchandise
Each item was designed to be both practical and memorable, keeping Meiji’s brand visible in customers’ daily lives.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
DTC World’s collaboration with Meiji underscores the impact of customised gift-with-purchase promotional merchandise in driving brand engagement and sales. By designing practical, collectible items that resonate with Meiji’s customers, it has resulted in campaigns that reinforce brand identity and build loyalty.
With our expertise in design adaptation, production, and logistics, DTC World provides solutions that make promotional gifts not only effective but memorable, helping brands like Meiji achieve greater customer reach and market impact.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
