Brand: Optimum Nutrition
Description:
Understanding the competitive landscape of the health and wellness industry, Optimum Nutrition Malaysia sought a distinctive edge in marketing their superior product range. Their partnership with esteemed gyms offered an ideal platform to elevate brand visibility and inspire purchase decisions.
With the initiation of gym partnerships for product promotion, the quest for an influential product display was paramount. Our deliverable was to manifest a point-of-sale item that not only accentuates Optimum Nutrition’s merchandise but also seamlessly aligns with the dynamic gym environment.
Leveraging on our extensive two decades of expertise, we delivered the Optimum Nutrition LED Glorifier—a lustrous beacon of quality and design excellence. This tailor-made product display was conceptualised to not only capture attention but also encapsulate Optimum Nutrition’s commitment to quality and performance. Our objective was to design a sleek, contemporary-designed display that demonstrates brand vigour and boosts product visibility to cultivate sales opportunities.
Customised LED Illumination: The LED Glorifier stands as a testament to our innovative ethos. It is thoughtfully designed to spotlight Optimum Nutrition’s products, infusing a premium aura that commands attention in any setting.
Brand-Centric Design: We have empowered the brand’s presence by creating a display that harmonises with their corporate identity—strong, luminous, and dedicated to excellence in nutrition and wellness.
The Results:
Enhanced Brand Awareness: Strategically illuminated displays have been instrumental in bolstering brand recognition within high-traffic gym
Quality Affirmed: High-grade materials and superior craftsmanship reflect our promise of excellence, resulting in undivided client confidence.
Promotion Amplified: These posm elements have been vital in galvanising sales opportunities, turning potential interest into tangible results.
DTC Services Used:
Design & Conceptualisation, Sourcing, Production, Logistics (Door to Door Delivery)
Conclusion:
Our creation for Optimum Nutrition Malaysia serves as a luminary example of how our resourceful, responsive, and innovative approaches come together to fulfill and exceed our clients’ aspirations. The successful deployment and admirable outcomes of the LED Glorifiers delineate a blueprint for harnessing the power of strategic point-of-sale merchandise—a testament not only to our capacity for excellence but also Optimum Nutrition’s vision for success in the health and fitness industry.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
Meiji: A Trade Visibility Success Story with Customised Display Standees
Red Bull “Catch the Sticks” Reaction Challenge — POSM and Display Solutions
Custom POSM Display — The Vegetarian Butcher Tabletop Lightbox