Lifebuoy CNY HUAT Plates – A Festive Gift with Purchase Success Story
Brand: LIFEBUOY Singapore
Description:
This Chinese New Year (CNY), Lifebuoy Singapore delighted customers with a vibrant and festive promotional campaign centered around the Prosperity Huat Plates. Designed to celebrate the season, this exclusive gift with purchase was available for customers who spent a minimum amount on Lifebuoy products at trade channels; retail outlets like Guardian, Watsons, FairPrice, and on online platforms such as Lazada.
This special gift with purchase promotion allowed customers to receive an exclusive Prosperity Huat Plate when they spent at least $15 on Lifebuoy products. The campaign was widely accessible, with the plates available at popular retail outlets. (source: FairPrice, Guardian SG, Watsons SG)
Featuring 4 unique prosperity-themed designs, these plates were created to symbolize good fortune and add value to the shopping experience during the festive period. Lifebuoy collaborated with DTC World to make this campaign a reality, leveraging our expertise in crafting customised promotional merchandise.
The campaign exceeded expectations, highlighting the power of custom promotional merchandise to drive consumer engagement. The Prosperity Huat Plates proved to be immensely popular, with stock completely redeemed across multiple trade channels, highlighting strong consumer demand and the campaign’s success.
(source: Shopee SG – UNILEVER Official Store)
The Results:
Boosted Sales
The Huat Plate promotion encouraged increased spending, resulting in significant sales growth during the festive period.
Full Redemption
Plates were fully redeemed at several trade channels, underscoring their popularity.
Enhanced Brand Loyalty
Customers appreciate the thoughtful and festive gift, reinforcing their connection with the Lifebuoy brand.
Increased Retail Presence
The campaign elevated Lifebuoy’s visibility across retail and e-commerce platforms, attracting more consumers to the brand.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
The Lifebuoy Singapore CNY Prosperity Huat Plate campaign showcases the potential of gift with purchase promotions to captivate customers and drive sales. With DTC World’s expertise in custom promotional merchandise design, sourcing, and execution, brands can deliver impactful campaigns that resonate with their target audience.
Looking to create festive or seasonal promotional gifts that boost your brand’s visibility and sales? Contact DTC World today!
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
