INNISFREE x KOI Exclusive Collaboration Custom Merchandise
Client: INNISFREE Malaysia
Description:
To celebrate the exciting collaboration between Innisfree Malaysia and KOI Thé, DTC World was engaged to provide exclusive promotional merchandise to be used as collab merch. This branded merchandise was strategically developed to engage customers, reward purchases, and drive brand awareness. The exclusive Innisfree x KOI merchandise included:
Elegant Tumbler with a subtly branded sleeve featuring Innisfree x KOI brandings—designed with elegance and sophistication, making it the perfect premium gift for female consumers and beauty enthusiasts.
Adorable 3D Stickers featuring KOI’s mascot, BB Bear, paired with Innisfree beauty products and KOI drinks—crafted to be irresistibly cute and collectible. These customised 3D stickers are a fun and engaging gift that delights consumers while reinforcing brand presence in a playful, shareable way.
Mini Skincare Fridge with custom Innisfree x KOI branding—an innovative and stylish addition to any beauty routine, offering a luxurious touch for consumers who prioritize skincare. This high-value, premium merchandise enhances brand prestige while providing a practical and trendy gifting option.
Mini Luggage Bag customized with Innisfree x KOI branding—a chic and compact travel essential.This exclusive merchandise not only serves as a sophisticated travel companion but also strengthens brand recall through daily use.
These high-quality, well-designed promotional products were not just aesthetically appealing but also highly functional, ensuring long-term brand recall among consumers.
Source: KOI Thé Malaysia
This collaboration leveraged the growing trend of cross-brand partnerships to create buzz and excitement among both beauty enthusiasts and bubble tea lovers. By aligning two beloved brands, the campaign successfully encouraged consumer participation, engagement, and purchase behavior.
DTC World played a crucial role in this campaign by:
- Developing exclusive, premium-quality merchandise that aligns with the brand’s aesthetics and customer preferences.
- Ensuring high production quality to maintain brand reputation and consumer satisfaction.
The Results:
Boosted Brand Visibility & Awareness
Higher brand visibility for both INNISFREE and KOI brands, creating a strong co-branded identity.
Increased Sales
Heightened customer engagement & sales by offering exclusive, high-perceived-value gifts.
Generated Social Media Buzz
Limited-edition collectibles, which were so attractive, cute, and appealing that they became highly sought-after items, amplifying brand reach and organically promoting both brands across various online platforms.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
This campaign underscores the effectiveness of customized promotional merchandise in driving sales and consumer engagement. Looking to enhance your brand presence and collaboration through exclusive promotional gifts or merchandise? DTC World specializes in designing and producing customized brand merchandise that leaves a lasting impression.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
