Branded Cooler Merchandise to Drive Beverage Sales via eCommerce Gifting
Overview
To energize Heineken’s online sales channel in Malaysia and engage beer consumers with a summer-ready experience, DTC World developed a pair of functional and visually striking promotional merchandise items: the Heineken Cool Box and Heineken Cooler Box. These branded gift premiums were part of a purchase-with-reward digital contest on Drinkies.
Brand: Heineken
Campaign: eCommerce Gifting
Market: Malaysia
Solutions:
Custom Promotional Merchandise
What We Delivered
Custom Premiums That Elevate Brand Experience
DTC World created two high-impact promotional items to match Heineken’s brand identity and campaign theme:
Both these custom branded portable cooler box and large capacity cooler box were built for function and form—durable, lifestyle-friendly, and boldly branded with Heineken’s signature visual identity. We ensured top-tier material quality and finish while remaining cost-effective and within the campaign’s logistics timeline.
Results
✅ Boosted engagement and conversions on Drinkies eCommerce platform
✅ Strong brand visibility and positive user-generated content (UGC) from contest participants
✅ Successfully reinforced Heineken’s brand equity through lifestyle-based merchandise
Conclusion
This campaign showcases how branded lifestyle merchandise—when strategically linked to digital promotions—can powerfully influence consumer behavior. Through creative, well-crafted coolers, Heineken Malaysia transformed a typical eCommerce purchase into a memorable brand moment.
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