Engaging Consumers with F&N Sparkling Foldable Bags
Brand: F&N Sparkling Zero
Description:
F&N Sparkling Zero, a refreshing zero-calorie beverage line, launched a marketing campaign where customised foldable bags were used to boost brand awareness and engage consumers. These vibrant bags, created in three distinct designs representing the flavors—Lemonade, Korean Peach, and Grapefruit, were given out at F&N’s roadshows. The foldable bags were not just visually aligned with the brand but also practical and reusable, reinforcing F&N’s eco-friendly brand values.
DTC World provided end-to-end services, including design, sourcing, production, and logistics, ensuring high-quality merchandise delivered on time. These promotional gifts acted as both a functional giveaway and a strong visual branding tool for F&N Sparkling Zero.
The Results:
Increased Brand Visibility
The eye-catching, customised foldable bags showcased the beverage flavors, leaving a lasting impression on consumers.
Enhanced Consumer Engagement
The bags were given as rewards to roadshow participants, encouraging participation and excitement.
Boosted Product Trials
By gifting a unique promotional item, F&N enticed consumers to try their zero-calorie sparkling beverages.
Successful Roadshow Activation
Consumers love receiving branded corporate gifts, making these giveaways an effective tool for engagement and conversion.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
Customised promotional merchandise plays a key role in brand activation campaigns, especially in engaging consumers during roadshows and experiential marketing events. DTC World’s expertise in gift-with-purchase promotions, corporate premium gifts, and brand merchandise solutions ensures that companies like F&N Sparkling Zero get high-quality, impactful promotional gifts that drive awareness and consumer participation.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
