Customised Promotional Merchandise for Maybank: Boost Brand Awareness with Iconic Mascot Gifts
Client: Malayan Banking Berhad (Maybank Malaysia)
Description:
DTC World Malaysia team partnered with Maybank Malaysia to design and produce an exclusive range of promotional brand merchandise as part of the Maybank MAE digital wallet campaign. Targeted at children and families, the campaigns leveraged the iconic Maybank Tiger mascot to create memorable, fun, and functional gifts.
The merchandise line included:
Maybank MAE Tiger mascot Coin Banks is a thoughtfully customised coin bank gift, designed and crafted to resemble the iconic Maybank Tiger mascot, creating a meaningful keepsake for kids while reinforcing Maybank’s brand presence.
Maybank MAE Mini Paint Canvas sets, customised paint canvas featuring the Tiger mascot, offers a fun and creative gift perfect for young children to enjoy.
Maybank MAE Canvas Bags with Tiger mascot design. A versatile and reusable customised canvas bag featuring the Maybank Tiger mascot, perfect for everyday use while promoting sustainability and brand recognition.
Maybank MAE Tiger Mascot Jigsaw Puzzle and Plush Toys. Engaging and delightful gifts for kids, the Tiger mascot cusomised jigsaw puzzle combines fun and learning, while the customised plush toy offers comfort and companionship, both reinforcing Maybank’s connection with families.
From design to production, DTC World delivered high-quality solutions that resonated with Maybank’s audience, ensuring the merchandise aligned with the brand’s identity and campaign objectives.
The Results:
Increased Brand Awareness
Boosted recognition of Maybank’s MAE e-wallet service by leveraging engaging, mascot-themed promotional gifts.
Enhanced Campaign Effectiveness
Attracted families through strategically designed merchandise that combined utility and fun.
Target Audience Engagement
Positioned MAE e-wallet as a family-friendly digital solution, encouraging adoption among parents and young tech-savvy users.
Improved Emotional Branding
Fostered a strong emotional connection between the Maybank brand and its target audience by integrating the iconic Maybank Tiger mascot into the merchandise.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
DTC World’s expertise in designing and delivering customised promotional gifts enabled Maybank to amplify its MAE e-wallet campaign. By blending creativity, functionality, and brand alignment, the merchandise not only promoted the service but also fostered meaningful engagement.
If you’re looking to elevate your brand campaigns with innovative promotional merchandise, contact DTC World today to bring your ideas to life!
Are you working on a similar campaign or project?
But feeling stuck, not sure what type of promotional or corporate gift to go for?
Alternatively, you can explore our past Showcase portfolio for more inspiration:
