Customised Edelweiss Microsite Solution for Promotional Merchandising
Brand: Edelweiss Beer
Description:
Edelweiss Beer, in collaboration with DTC World, embarked on a transformative journey to enhance its promotional merchandise strategy through a customized microsite. Based on specific requirements from Edelweiss Beer’s global brand team, DTC World designed and set up the microsite for internal use by Edelweiss Beer. Additionally, working closely with the brand team, DTC World also helped in the design and production of some of the merchandise displayed on the microsite.
Some highlights from the Edelweiss Beer promotional merchandise collection, featuring the elegant Edelweiss Tulip Glass, the stylish Edelweiss Apron, the chic Edelweiss Ice Bucket, and the charming Edelweiss Flower Pin. Available through our meticulously designed microsite, these select items demonstrate the seamless and accessible ordering process for Edelweiss Beer offices globally, ensuring brand consistency and efficiency no matter where in the world they are located.
Marketing teams from Edelweiss Beer around the globe can log into the microsite to view available products, place orders for their on-trade and off-trade promotional merchandise, and join other markets in bulk purchases to enjoy cost savings. DTC World manages the full spectrum of services from order consolidation and coordination, global fulfilment of the merchandise ensuring that branding remains consistent across all markets while facilitating cost reductions.
The Results:
Centralized Control
Offers Edelweiss Beer a bird’s-eye view of promotional merchandise usage.
Streamlined Merchandise Fulfillment Process
Ensured an efficient, end-to-end process from conceptualisation to delivery, boosting stakeholder satisfaction.
Increased Brand Consistency
Facilitated uniform brand messaging and identity across all regional promotions and campaigns.
Global Accessibility
Enables global teams to easily manage stock, place orders, and tap into bulk purchasing benefits.
Screenshot from Edelweiss Beer microsite, illustrating the simplicity and convenience of the ordering process. It is designed to facilitate ease of access for global markets to tap into existing orders, enabling them to enjoy bulk purchase cost savings. Additionally, the platform offers comprehensive tracking features for reporting and identifying trends, streamlining the promotional merchandise management and allowing for more informed decision-making across all markets
DTC Services Used:
Design and Set Up of E-Merchandise Portal, Web Hosting and Maintenance, Inventory Management and Reports, Provision of Analytical Reports and Key Findings, Merchandise Designing, Sourcing, Logistics, Production and Delivery
Conclusion:
Through its strategic partnership with DTC World, Edelweiss Beer has successfully deployed a custom microsite that revolutionises how promotional merchandise is managed and distributed globally. This initiative not only meets the specific needs of the global brand team by maintaining uniform branding and realizing cost savings but also sets a new standard in digital marketing solutions for the promotional industry. This case exemplifies the transformative impact of tailored digital platforms on optimising and advancing promotional merchandise strategies across global markets.
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